Using IVOC data · Copywriting Launchpad

Using IVOC data

Hi everyone, I hope I'm in the right place to ask this....also, sorry for a potentially silly question... I've been doing some IVOC research to help with my emails. I've got lots of great data and now I'm wondering how I can use it. Can I use the quotes I've found in a more direct way? For example, i've found a parent on a FB group say 'my child always runs out of time in exams'. Can I reframe that in my email as 'I was catching up with a friend yesterday and she told me how her son always runs out of time in exams'. It feels a bit deceptive to eavesdrop and then pass off the comment as a personal conversation but I'm trying to incorporate storytelling techniques as well. Any thoughts?

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