(READ THIS?) Ben's Introduction for CopySkills

Hey all!

Thought I'd pop in and chat abit about myself so we're not strangers!

I'm Ben (the guy with the big nose on the poster)- and I'm a massive marketing nerd.

A very happy one too... which is a funny thing to say considering most marketers still end up pulling their own hair out over how to order letters even after they get their hands on Schwartz's Breakthrough Advertising...

Aside from marketing bits I love boxing (go watch Raging Bull it's genuinely so good) and painting naked women... which is actually a pretty aesthetic combo now I think of it...

Either way they don't have anything to do with marketing so that's why I'm mentioning them at the start of this spiel....

...Before I start talking and can't stop 😛

Picked up Copywriting about a year and a half ago now from the best sales call of my life...

Like genuinely. Nobody else was in that room- that guy on THAT webinar was talking directly to ME...

I remember booking this special moment from one of those Instagram lead-gen ads- like the ones that have the guy with the Lambo and the hot girls and the shiny watches...

I did say "the best sales call"- didn't I?

It talked money and I wanted money...

-Still do frankly-

Anyway, I'd propped up my iPhone 6 on some books in my room for the private event (4000 attendees) and began the ordeal.

Told my mum I was on a "business call" and remember locking myself in my room and watching the livestream under the covers...

Wasn't exactly an exclusive "black-tie" - but for what it's worth, it felt like it...

And I didn't know it at the time- but in those 25 minutes I'd subconsciously had a whole Duel of the Fates with the guy who I'd been for 18 years until that point.

Funny how one small decision can spur your life in a whooooole different direction when you decide to take action.

Anyway, long story short- mr. guru was kind enough to exchange my $699 for some sacred online documentation on how to "whitelabel his marketing services so I never even needed to learn marketing."

Perfect. I never need to work again.

I was done.

$600 spent. I can draw naked women and watch Rocky as much as I want now.

....

Yeah not today Ben.

Because you stayed the same...

And to this day I believe it was never the course that was actually the problem in the first place.

I could very well be living life just like that guru right now if I had watched every video... and if I had done my daily DMs... and the "action items"...

If I had authentically- sincerely- when nobody was looking...

Put the damn work in to make a situation work for me.

But I didn't.

And nothing changed...

Even though I felt like I'd still done something big...

That even though nothing seemed to be changing my mum and my girlfriend ought to be super proud of the man who traded buying the new PS5 for a course he didn't even use.

Which didn't happen... fyi

Anyway, it was a win I didn't notice until 4 months after that moment mr. guru called my name out on stream...

(I remember it because I imagine it's the kinda feeling you get when you donate to one of those twitch streamers- yknow the ones that will waddle over and write your name on the teeny chalkboard)

(not that I know what that's like... obviously.)

The moment everything changed was when I actually DID go on a spree of his course...

I felt bad for spending so much money and calling myself a "marketer" while doing sh*t all to back it...

I was artificially growing a pair.

I had watched about a 1/4 of his course at this point. Gotten a quarter out of my dollar back.

But the MOMENT that CHANGED ME FOREVER was when I actually went to "whitelabel" mr. guru's marketing services...

I thought...

"Hold on... why am I spending all this time learning how to *fake being good at marketing Instead of actually GETTING GUD myself"

"Why am I building a business to rely on the skills of two knuckleheads in Antarctica doing the marketing I told my prospect I was doing?"

Okay I AM paraphrasing a little, but I genuinely was a little bewildered how'd I'd fell for it...

That the idea my holy future of Cleto Reyes Boxing Gloves and Graf von Faber-Castell Pencils would rely on a pair of mitts marketing with MY signature on from anywhere between the Sahara desert and Santa's slaveshop

And it wasn't even MY hands doing the tinkering...

It wasn't the fact I COULD win if I stuck it through that turned me off... But doing so as a fake.

Maybe that's an ego problem...

I'd tell prospects that I would do their marketing. Only to send them to mr. guru's minions...

ready to deliver marketing slop on a plastic plate with no knives or forks

Who the f*ck wants that?

My name's on this sh*t I'm giving clients so it better be damn good.

And THAT, my friends, was the moment I realised I could never live a life untrue to the person I was secretly trying to be.

I wanted to be real.

Authentic...

I didn't want to be fake. To feel like a goddamn golden cocoon shallow with no dancing bug inside.

Makes me quite happy knowing my mum had raised me well enough to have standards.

And lying to clients about who was doing their marketing was something I absolutely just couldn't do...

Even if I could have made more than I am right now...

And that was it for me.

I'd given up for real this time.

...

On faking being a marketer.

...

Needlessly, mr. guru was betrayed.

I'd stabbed him in the back and went to hide under my covers and handcopy CopyThat!'s 5-hour course slide-by-slide from that iphone 6 screen to reassure myself I had what it takes to win.

(don't get me started on the 20 hour one- that's on my hit list)

And fast forward to today I've become someone I genuinely wouldn't have recognised a year or two ago.

Today, the Ben who's writing this short story (hope it made you laugh) in the CopySkills Skool with you lovely people is far from where he needs to be...

But- he's wise enough to know that by surrounding himself with people such as those in this community, he'll kill it a whole lot sooner.

Hope you enjoyed! Have a blessed day!

Last few deats from the 2026 me:

Working In-House at a SaaS Tech Startup for highly compliant sectors as the main marketer
Landed 1st big client after a bunch of free work at the startup for email marketing. Launching the campaign in the next month and getting paid on a % royalty of profit after margin... hence the need to GET GUD
About to start a MEGA ULTRA Copywriting challenge (go search up ben villette on YouTube if you're interested I just posted my plan)
Starting my own email marketing business EmailCubed (B2B email marketing) very soon... (exciting)
Recently moved my marketing focus from ecom DT2 to high-compliance B2B
Just finished University and currently publishing a paper on Copywriting X AI in ecom
Enjoys reading a crapton of philosophy in my free time...
(yes, I still do the naked drawings... I'll have you know they're called "live" drawings)

Keep Killing it guys, pleasure to introduce myself!

Ben

PS. I'm glad my (READ THIS?) worked if you're still scrolling-

I'm on a mission to farm CopySkills XP right now like it's Blood Echoes in BloodBorne (don't worry if you don't know that game- all you need to know is that it's pretty good)... and I'd really appreciate a like. Even if I offended you. Gimme. Gimme Like Please.

PPS. As a response to finishing the one point I didn't hit from Nabeel's welcome email in my little snuggery, the biggest challenge facing me now is competence.

My mindset has become stronger- I can walk through deeper fire! (I hit a cheeky 8 min. 43 sec plank the other day I'm pretty proud of)...

But I need to GET GUD now so I can generate the B2B client in-house MORE money and leads than he'll EVER know what to do with...

Time to GET GUD! And put the reps in💪💰

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