ROBLOX... I KNOW.
I'm going to share with you guys a persuasion tactic that my sister learnt from a Roblox game called adopt me.
(for context, adopt me is a game where you hatch eggs and TRADE pets - completely status driven game but I'll break that down another day lmao)
And it's the same persuasion tactic that all the big marketers use in their marketing.
(I know it sounds weird, but I'll explain how it links to copywriting in a bit LOL)
So my sister was playing this game called adopt me yesterday
and she wanted this SUPER rare pet that you can never get again in the game. (very hard to get)
which is a riding chicken lol
And she asked me to help her persuade the other person to trade it.
Anyways, we saw this player wanted a hamster (which my sister had)
and so we started a trade with her.
I said ''hey pookie :) You want a hamster right?''
She was like, ''yes i do''
And we offered for her riding chicken (what we wanted) in return for my sisters flying riding hamster
But the other person was thinking HARD and LONG about it for a second...
And my sister was tweakinggg lol
Then I pulled up with:
''Imagine this, if you have this FR hamster now, your steps closer to having the Neon FR hamster (plus you save on robux'''
and guess what?
Trade accepted,
Riding chicken gained LOL
But what's the lesson from the entire thing.
There's actually a few:
First of all, we went in there being genuine and nice! (most players are selfish and abrupt)
Second, we gave her exactly what she wanted
Third, (this ones a true magic trick) I made HER believe that the trade was worth it by using the word IMAGINE!!!
How does this apply to copywriting?
- Being genuine and nice applies to when your writing and when reaching out to clients.
- Giving clients EXACTLY WHAT THEY WANT, and also when your writing copy, write about what the reader wants.
- And, throw in the word imagine. Make them see themselves doing it. Make them tell themselves they need this rather than you tell them.
- The word imagine makes them see themselves doing it. People won't make decisions if they don't see themselves doing it. Also, it makes them ''indoctrinate'' themselves that they want and value this.
- Make them come to their own conclusion, make them make their own decision (don't make it for them)
In a nut shell, be nice, give them what they want, truly help them, and make them come to their own conclusion.
Damn roblox is teaching kids more about persuasion than these copywriting gurus LMAO
Incredibly valuable lesson to be fair though LOL
It's just a silly game, but the lesson is honestly so valuable
Hope that helps x