Have you ever seen that trend on social media that's like: "propaganda I'm not falling for" And it's a bunch of things they refuse to agree with. Well here's some cold outreach propaganda that I'M NOT falling for and you shouldn't either: "Cold outreach is dead" Cold outreach is more alive than ever. There's a rise in agencies lately and for most of them the only way they get clients aside from referrals later on, is cold outreach. Sure they might pay somebody to do it for them but that doesn't change anything. "AI is killing cold outreach" You kids don't know how good you have it now, back in my day, I had to do everything manually. AI was so bad that I could only ask it for a list of niches to reach out to. Now? It can generate offers, outreach messages, emails or even help you find leads if you use the right tools. At this point there's no excuse to doing shitty outreach. Not to mention that a large portion of business owners are boomers who don't mind if you're using AI. "Quantity over quality" or "Quality over quantity" How about BOTH? Yes it's possible. Yes it's tiring but it works. It takes time and effort but it shortens the amount of time it'll take to land a client. Do you HAVE to do both to land a client fast? No, there are other ways which I will talk about in my 3-day challenge btw. And lastly, "A personal brand is useless for a copywriter" I've heard so many copywriting gurus say this, they tell you to just build a stupid copy paste profile with "copywriting tips", Maybe a few lifestyle pics here and there and BOOM you got yourself not only the ugliest profile ever but also a profile that'll almost GUARANTEE rejection. My profile might not be the best but my face is all over it, I talk more casually in a way that shows my personality while also keeping the topics about stuff like copywriting etc. I show a preview of myself as an actual human being instead of an NPC. If you pair this with a youtube channel, getting clients with cold outreach will be almost fail proof.

"Won't I run out of people to reach out to if I send 100 messages a day?" This is something I hear a lot especially from people who aren't that serious about cold outreach. How do I know that they're not serious? Because when I do cold outreach I can't stop finding people to reach out to! Business owners are literally everywhere and if you can't reach out to them, Reach out to their business partners or the people that work for them. Not only that but the best way to get a reply is to find 2 channels to reach out to per prospect. The one I did the most because it was the easiest was Instagram and email. I'd send a message on instagram AND an email, if they had a business partner I'd reach out to them too. There is SOOO much outreach out there for you to do, way too many. 🤣 A lot of agencies, for example, rely on cold outreach meaning that they have to do it pretty often so their business perish. Yet they land clients left and right one after the other because they have a system that allows them to do effective work in a short amount of time. They've tested exactly what works and what doesn't for their specific offer, this is exactly why asking "what is the best outreach method" won't help you at all. It might seem like a lot of work to send 100 outreach messages per day but that's how you gather accurate data while also increasing your chances to get a "yes"! The best part is that once you have the system in place you'll never have to do it again. And you'll still be ahead of your competition even if you start selling a different offer! If you want to know how you can also create a system that'll allow you to start landing clients much easier than everybody else, Join my 3-day challenge See you there! P.S. This is what's gonna happen during the challenge: DAY 1: The Basics on Steroids - The exact mindset shift that took me from outreach-phobic to reaching 100s of prospects daily - My personal prospecting method for collecting 20-50 high-quality leads in under an hour (no expensive tools required) - 3 tested outreach methods that actually get responses: The 1 message offer method that requires minimal effort while still being very powerful The Value Upfront + Irresistible Offer combo The The Short Free Trial strategy - How to build a profile that's ACTUALLY good - The preview content strategy that pre-sells prospects before you even message them - Step-by-step video demonstrations showing you exactly how to create content with your face and voice (even if you're camera-shy) - My personal Outreach Tracking Sheet that turns your efforts into a learning source

So the year is almost over and I wanted to do something fun but productive and related to copywriting at the same time. That way we, me and you, can start 2026 early and get ahead of everyone. 😎 Can you guess what it is? And would you be down to participate? Also I uploaded a video about a week ago and it might help some of you, check it out when you can!

I hated every single second that I spent doing outreach even though I did a bunch of it everyday. I forced myself into doing 50-100 outreaches everyday while also balancing school, my part-time job and chores. Was it exhausting? Absolutely! The only thing that kept me going was this… I struggled a lot with procrastination because cold outreach isn't the most enjoyable part of online business (unless you're built different). Getting myself to open my laptop, prospect and write individual cold outreach messages to each prospect literally felt like trying to drag a car out of quicksand. However, I got myself to get to work just by remembering that the longer I procrastinate, The longer it will take for me to find a client. I wanted a client so bad and as fast as possible and I'm sure you do too! I realized that if I wanted something fast I had to MOVE FAST. Procrastinating or skipping the day meant delaying my desired outcome. Moving fast meant doing it NOW. So as soon as I remembered that I still have to do outreach, I tell myself "DO IT NOW DO IT NOW DO IT NOW!!" This simple phrase reminded me that I have to move fast in order to get what I want ASAP! Speaking of "do it now", The early bird ticket price for the Client Magnet Challenge is doubling in a few hours! Would you rather spend $25 now of $50 later? Get your ticket now for only $25, be quick! In this challenge you will both learn and implement: - The mindset to push through rejections, feelings of fear and resistance while doing outreach - How to manage your time get maximum volume of work done while keeping the same effectiveness - A system to continuously improve your outreach to make it "almost fail proof" - The basics on steroids: finding prospects, social media profiles etc. AND SO MUCH MORE. Join the challenge See you there! ;)

When I was a noobie copywriter I saw that almost every copywriter in the same stage as I was had one thing in common. They were all doing low effort outreach. I remember another noobie DMing me and asking if it would be okay if we helped each other out with cold outreach. At this point I already landed my first ever client. I agreed and we started updating each other on our progress. I was gathering at least 50 prospects and reaching out to them everyday. When I asked him to show me what he was doing… I almost cried. He was reaching out to 5 prospects everyday. Each with the worst possible outreach message anyone could ever send AND his instagram profile was hideous. A cold outreach crime scene… He was angry that he wasn't getting any positive replies. "Nobody is giving me a chance, cold outreach is fake." But the truth is, he was just barely putting in any effort! I decided to help him. I told him to post some reels of him talking, use his face as his profile picture, I sent him some examples of good outreach messages that have gotten ME positive replies, told him to do MORE outreach, And I showed him how I find good prospects step-by-step. 2 weeks later I decided to check up with him, He told me that he's now doing "more" outreach everyday, he fixed everything he could and he's still not landing any clients. So I asked him "How many outreaches are you doing everyday?" He said 15. When I asked why he told me that it's because the outreach messages I told him to send were personalized and it takes a lot of time to reach out to every prospect. Meanwhile, I was doing the same exact type of outreach to at least 50 people everyday, While also posting on my account, going to school, practicing copy and helping around the house. This either meant that he's bad at managing his time OR he's just not putting in any real effort. This lack of effort comes from the expectation that landing a client with cold outreach will be easy. The way you set your expectations determines EVERYTHING!!