This is my story, and I hope it will inspire someone and maybe help them.
Note:
My story may not fit your situation. Take only what you think will work for you.
This happened four years ago. I had taken a couple of courses on media buying, marketing, and how to write ads, but I had zero experience. I had never actually applied my knowledge.
I picked a simple niche, learned more about it, understood its requirements, and researched its target audience. The niche I chose was nurseries and kindergartens.
I offered my services for free in exchange for their feedback. After each campaign, I also asked for a recommendation.
I did this with two clients. After that, I charged my third client because I was able to show them the results I had achieved with my previous clients.
My advice is simple:
- Focus on one niche.
- Learn as much as you can about it.
- Understand its target audience.
- Offer your first couple of projects for free to build experience and collect testimonials.
That's it. I wish you all the best, and good luck!