Good Copy is nothing without a Good Funnel

I'm currently writing for a DTC supplement brand.

It's a new brand and they're spending anywhere between $60-70k/month on ads.

The ads I'm writing are doing their job which is to get high intent traffic with a decent CTR.

But the PDP is struggling to converting them into buyers due to which we are burning money + scripts.

In talks with the founder and copy chief to fix it.

So in meantime I wanted to come down and share this learning with all the creative strategist’s in the community:

Think in funnels.

Ad > Listicles/Advertorials > PDP > Checkout > Email > Upsell.

When a creative strategist doesn't think in funnels, they create beautiful ads that get high click-through rates but terrible conversion rates.

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