Gary Bencivenga's copy magic breakdown!

23h (edited) • 💬 Discussion

3 Ads handwritten and suddenly I'm a pro?

This is what I felt after writing ads of Great Gary Belvicinga.

All his ads were written differently.

His words perfectly molding according to audience and their awareness level.

• Some felt like he was talking like a friend who's got great knowledge about EVERYTHING.

• Another felt like a brother advising how to do things right (awareness).

His recent ad that I wrote was different.

It was challenging, taking the risk to make it work.

All the copies I've read and written, Gary's made sense.

It made me wonder if I can write for the audience who will want to buy after hearing/reading my words.

Someone told me "Copy is about analysing the audience and arrangement of your words".

It couldn't be more better explanation of what a good copy is.

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