Seems like most clients and people I talk to that WANT to go viral or build influence, don't have the will to commit on actually making long-form Youtube content to begin with.
Why is that? I think - partly at least - its lack of ideas or where they should start. I know that's the case with me as well.
Here is a list (thanks to ChatGPT for helping build it btw) I made that might help. Its given me a few ideas on content I might start making soon for my Education project (this) - Reaction Videos: Reacting to news or politics in a specific area of interest is a great start. These could also include reacting to trending topics, viral videos, or popular culture events.
- How-To Videos: Education content in your area of expertise is valuable. This can be expanded to include tutorials, DIY projects, or even life hacks.
- Weekly Roundups: Covering "What's happening this week", especially in niche areas like AI, tech, or specific hobbies.
- Personal Vlogs: Sharing personal stories, experiences, or day-in-the-life videos. These can help build a personal connection with the audience.
- Challenge Videos: Participating in or creating unique challenges that are trending can attract viewers.
- Behind-the-Scenes Content: Showing the making of a product, a day at work, or the process of creating something can be intriguing.
- Interviews and Collaborations: Collaborating with other creators or interviewing experts in a relevant field can provide fresh perspectives and increase reach.
- Product Reviews and Unboxings: Reviewing new products or doing unboxing videos, especially in a niche market, can attract viewers looking for genuine opinions.
- Q&A Sessions: Addressing questions from your audience in a video can increase engagement and make your content more interactive.
- Listicles: Creating video versions of listicles (like "Top 10...") in your niche area. These are often shared and can be quite engaging.
- Animation or Explainer Videos: For those who are more creatively inclined or less comfortable on camera, animated videos or explainer videos can be a great way to convey information.
- User-Generated Content: Encourage your audience to submit their own content, which can be compiled and shared. This not only creates engagement but also builds a community around your channel.
- Travel and Adventure Logs: If you're someone who travels, sharing your experiences, tips, and adventures can be appealing.
- Fitness and Health Routines: Sharing workout routines, healthy recipes, or wellness tips can attract an audience interested in health and fitness.
- Comedy and Skits: Creating short, humorous skits or comedic content can draw in viewers looking for entertainment and a good laugh.
Each of these content types can be adapted to both long-form and short-form video formats like YouTube videos or YouTube Shorts, TikTok videos, Instagram Reels, etc.
The key for early-stage creators is to find a niche or style that resonates with them and their target audience, and then consistently produce content within that realm.
Once you have a set video type that you enjoy, and that works to gain subscribers and traffic, then you can learn how to get your content onto more platforms with the ultimate goal of Omnipresence. If you are already there, use the resources by Stephen here. Watch this video for inspiration as well.