Airtable templates and columns

I need an expert opinion on how best to structure airtables for all content types planned, and how to get it scheduled as drafts into each platforms, reflecting the granular level of details.

If I create all formats of contents (carousel, photos, short form video, long form video, short text (tweets), long text (blog),

And even for the same platform, you need different items to upload the post (for example, tiktok photo posts need a title and a caption, while a video tiktok upload only needs caption). Also if platforms are different, the link to music needs to be different too (i.e. you cannot use tiktok music on instagram).

In this case, if I want to record every content piece into airtable with a reference number, how do I reflect all the granular differences or requirements for best optimized uploads to different platforms? Do I create a separate table (with columns reflecting all items required) for each content format?

One table for tiktok videos

One table for instagram

One table for youtube shorts

So on and so forth?

Thank you in advance for your answers and responses!

8 comments

Content Academy

Public group

Build a profitable content strategy, efficient team & process (coaching, automation & AI)

Post 100+ videos per week 📈

Start your own community 🤝

Members