26 PROVEN Membership Retention Tactics

Skool billing is here!

To help you prevent churn, and make the most amount of money going forward just by keeping existing members, I've put together a 26 point guide on helping you RETAIN the members you attain.

You can find all 26 tactics below (some of which I personally do not use) so you can keep your members in your paid, or free community a lot easier.

If you want a more in depth discussion on each point, I've put together a mini retention workshop here going into a lot more depth.

Note: Even if you use JUST SOME of these points, you'll retain A LOT more members... most people don't use any of these tactics and then wonder why their membership keeps losing members.

Chunk your content so members don’t get overwhelmed (1-10 min video modules) & short bits of homework.
Give members an identity (a label, like "Funnel Hackers" or "Contentpreneurs")
Send out physical gifts for top contributors/winners of contests.
Gamify your membership so members can level up and unlock new rewards.
Help members make tangible progress within hours of joining.
Create a real sense of community where people feel like they belong.
Know your members by name and have your staff/team call them by name, too.
Have awesome weekly/monthly deliverables that make it hard to live without & help members make progress.
Create an 'Anticipation Pipeline' for your future workshops & remind them of it often (see photos attached below for examples)
Check in with quiet members and see how they’re doing and what they need help with. (Could get a VA = $6/hr to do it.)
Offer to pause memberships rather than canceling (this saves 50% of our cancellations!)
Don’t let them rejoin if they leave (Russell Brunson does this with his mastermind)
Offer them a 1 time chance lifetime discount if they stay.

Reach back out to members once they leave and offer them a rejoin discount or rejoin bonus or let them know about new features/releases.
Let members know the price has gone up/is going up so if they leave it’ll never be as cheap as it is right now.
Create an actual relationship with your members.
Make it a pain in the ass to leave by holding/storing their assets, like Google drive.
Survey people to ask them why they’re leaving & create a list - then adjust accordingly.
Survey people to ask them why they’re staying & create a list - then adjust accordingly.
Have speedy & helpful customer support.
Make referrals part of your culture (& give commission!)

Create a 'Consumption Guide' to show users all the different ways to consume what's in your membership/community.

Alter your members beliefs so they believe that staying in the membership/community is actually beneficial for them. Convince them that the program you offer is worth way more than the $ they are spending on it.

Let a few key members create a peer led support group.
Offer Private 1:1 Onboarding Calls (I'm pretty sure
@Sid Sahasrabuddhe
does this for new Skool users)
Hire someone to be in charge of 'Retention Management' in exchange for 10-20% commission of your net sales each month.

If you found this post helpful, give it a like 👍

And if you want private 1 on 1 help from me/my team to set up your Skool community so it's optimally designed for retention, send me a DM with the word SKOOL and I'll make sure you get set up exactly the way I'm set up + the way my top clients are set up. (This service is free, I only ask that you use my affiliate link.)

Much love,

Ted

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