What's up land Mojo...
I've been working on my group, Raising Entrepreneurial Kids, ever since I left Travis in Little Rock.
Here's the strategy/results so far:
- Posting 2-3 times per week
- Started doing interviews with other parents
- Posting on my FB and old email list to direct people to the group
- Talking & adding value in other groups
- 65 members, no attempt at monetization
I'm struggling with two things... growth and engagement.
I thought that interviews would help increase the growth rate, as it taps into other people's audiences (while also being super valuable and interesting).
Engagement proves hard too, even with encouragement... a lot of people just like to lurk.
I've talked this through with and - both had super helpful points. But I also want to tap into the brain trust here. Firstly, my two concern that may or may not be reality...
- My group isn't focused on ROI, it's also not focused directly on the group member. Obviously, people care about their kids... but there's no fixed outcome I can really promise here.
- Skool feels like a suboptimal platform for the growth & engagement side of things when compared to facebook. People log in to Facebook every day... not so much with Skool. But I do consider this a minor concern.
Secondly, some further ideas I've had...
- Instead of locking the interviews away in the Skool group - put them on YouTube and point people to the group. However, I could see the same issue here with getting the word out about the YouTube channel.
- A 7-day "sell your stuff" challenge. I've polled the group on this, but I could see this being a $7 offer I run traffic to - to bring people into the group.
So...
Any ideas on the above...
Or what I could do to boost growth & engagement?
TY