He noticed things... Mark Manson wrote thousands of blogs. Most didn’t become The Subtle Art of Not Giving a F*ck. That idea travelled around the world. But the title didn’t arrive during some heroic brainstorming session. He remembered a song title. He liked the phrase. So he wrote it down. Later... It became the seed of the book title. That sounds almost too simple. Which is exactly why it matters. Great comedians do the same thing. Jerry Seinfeld notices the stupid little sentence everyone says when a phone call drops. “I don’t know what happened.” Obviously you don’t. None of us know how the bloody phone works. That tiny observation becomes material. 𝘞𝘳𝘪𝘵𝘦𝘳𝘴 𝘯𝘰𝘵𝘪𝘤𝘦. 𝘊𝘰𝘮𝘦𝘥𝘪𝘢𝘯𝘴 𝘯𝘰𝘵𝘪𝘤𝘦. 𝘍𝘰𝘶𝘯𝘥𝘦𝘳𝘴 𝘯𝘰𝘵𝘪𝘤𝘦. 𝘎𝘳𝘦𝘢𝘵 𝘴𝘢𝘭𝘦𝘴𝘱𝘦𝘰𝘱𝘭𝘦 𝘯𝘰𝘵𝘪𝘤𝘦 𝘵𝘰𝘰. The hesitation before somebody answers. 𝗧𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝘄𝗼𝗿𝗱 𝗮 𝗹𝗲𝗮𝗱 𝗸𝗲𝗲𝗽𝘀 𝗿𝗲𝗽𝗲𝗮𝘁𝗶𝗻𝗴. The complaint they laugh off. The sentence three customers say independently. Most people hear it. Then move on. The killer operator thinks: “𝘏𝘢𝘯𝘨 𝘰𝘯. 𝘐𝘴 𝘵𝘩𝘢𝘵 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨?” And writes it down. That is where offers come from. Hooks come from there. Sales angles come from there. Content comes from there. The mad part? Almost nobody deliberately practises it. Which means the competitive field is tiny. Everybody wants better ideas. Very few people are willing to become better observers. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀 𝗹𝗶𝗸𝗲 𝗪𝗵𝗲𝗿𝗲’𝘀 𝗪𝗮𝗹𝗹𝘆. The opportunity is already on the page. You don’t add anything. You train your eyes until you can see what everybody else keeps missing. > The best do this with language. > The best do it with behaviour. > The best do it with problems. > The best do it with moments. Then use the Mark Manson story as the proof. That phrase already existed. He was simply awake enough to catch it.

One community. That's all it takes to fulfil all your dreams. You can monetizszzze it however the hell you want too... You don't even need to build your own you can use other people to fill it for you... Want me to show you how? Or am I a total loon thats just escaped the loooooooney bin?