🎭🏘️ Real estate listings are marketing… not truth.

🚀

It’s easy to forget this when you’re scrolling photos and thinking, “Wow, this is a solid property.” Clean finishes, good angles, nice lighting. Your brain starts selling the deal to you before the numbers ever show up.

That’s the danger.

🧠 We’re emotional.

💼 Investing has to be logical.

When you’re evaluating a deal, you’re not buying kitchens, counters, or curb appeal. You’re buying monthly cash flow. Everything else is just packaging.

📸 And packaging lies sometimes.

Photos get staged, edited, cropped, or flat-out manipulated to make a deal appear better than it actually is. It’s the same reason restaurants obsess over food presentation 🍽️ It influences perception before substance.

🚦So slow down.

📊 Look for the NOI first.

If the income doesn’t work, the deal stops there.

👇 Check out the images below.

We noticed something felt “off” about the counter and moved on.

Turns out it wasn’t a "renovation"… it was sloppy Photoshop 😅

Takeaway: Trust the numbers before you trust the photos.

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