In yesterday's AMA I asked for HTML inclusion in TEXTS, and was asked to table my request and reasoning here....This enables us to incorporate gamification on our own
Objective
Requesting the ability to implement a post-review engagement mechanism that introduces gamification into the user journey.
Preferred Approach (Primary Request)
Ideally, we would like to see native gamification functionality built directly into Climbo, such as:
- Spin-to-win mechanics
- Coupon or reward unlocking
- Loyalty-based incentives
This would allow for a fully integrated, seamless user experience within the platform.
Alternative Approach (Critical Fallback)
If native gamification is not currently feasible, we request the ability to:
✔ Embed custom HTML / JavaScript within the post-review (thank-you) page
✔ Trigger delayed interactions (e.g. gamification after X seconds)
✔ Control post-click flow (redirects, overlays, modals)
✔ Integrate with external systems (CouponTools, loyalty platforms, reward engines)
This ensures we can still deliver the required functionality without being constrained by platform limitations.
Current Limitation
At present, the system:
- Does not allow HTML or script injection
- Does not support post-action event triggers
- Does not allow control over timing or sequencing after review interaction
This prevents the creation of a review → reward behavioural loop.
Why This Matters
This request is rooted in performance and behavioural design:
- Reviews are a primary ranking factor for Google Business Profiles
- Users require prompting and motivation to complete reviews
- Gamification significantly increases engagement and completion rates
- A structured post-action flow creates a repeatable and scalable system
Strategic Outcome
Enabling either native gamification or HTML flexibility allows us to build:
Access → Review → Timed Reward → Ongoing Engagement
Driving:
- Increased review volume and consistency
- Higher engagement rates
- Improved local search visibility
Key Consideration
The reward mechanism will:
- Be triggered after the review action
- Remain independent of review sentiment
- Ensure platform compliance and fairness
Summary
This is a high-impact enhancement request.
Best case: Native gamification within Climbo
Fallback (essential): Custom HTML/script capability to integrate external gamification
Both approaches enable a significantly more powerful, flexible, and effective user journey.