Your About Page Should REPEL Members (Free Framework)

Mike Tielemans

Mar 26 • Feedback Wanted

If you're anything like me, you've rewritten your About page at least 10x (probably more).

But the About Page is your first (or second) impression.

It's both your full-time salesman and doorman.

It's what sets the tone for your community before they enter.

And it SHOULD both attract the RIGHT members and REPEL the WRONG members...

SOOOO many Skoolers are obsessed with their Member Count, thinking more = better.

But getting more NEW members isn't how you grow your community, it's about getting more PER member.... that's how you actually build a business and get paid every day to change lives at scale doing what you love with the people you like.

(We made over $30k in Q4 last year, but this came from only 4 of our members, proving it's not about number of members but quality of members)

And you can't create inclusivity without exclusivity.

So we need our About page to act like a filter so the right members feel like "this is for me" as they read, while the wrong members feel like clicking the big red X.

This goes back to the "Fuck Off Filter" I posted yesterday.

We don't sell access to content or community, we sell belonging. That's what humans are wired to want more than anything else...

But most people haven't spent 7+ years studying cults, cult brands, and human psychology to know how to actually build for belonging.

So we asked Claude to take our About page framework and build a little PDF that you can use to write an About page that makes the right members feel like they belong before even joining.

And if your members are human, this can work for you toooooo!!!

SOOO if you've read this far, can you do me a solid and check out this framework to see if it makes sense to you?

It's hard to read the label from inside the bottle, so I'd love some constructive feedback on this puppy before we do anything with it...

THANKS FAM! 🥳🤙

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Your About Page Should REPEL Members (Free Framework)