Why Your Marketing Images Keep Missing the Click
I don’t make images hoping everybody likes them 😈
I make images I’d stop scrolling for.
That’s a very different way to build.
Most people are busy asking… “Is this right?”
I think that’s the wrong question 🤪
The better question is… “Is this doing the job I made it to do?”
Getting the click.
Getting someone to stop.
Getting them curious enough to keep going.
That’s the whole game.
Inside Defunk’d Design, people drop in graphics they’re stuck on.
Not because I’m handing out gold stars 😝
Because sometimes you’re solving the wrong problem.
A tiny change gets the click.
A different tiny change kills it.
Those are two completely different conversations.
👇 What’s the first thing you change when an image isn’t working?
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Sarah Hankins
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Why Your Marketing Images Keep Missing the Click
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