If youâre running a Skool community (or thinking about starting one) and youâre still sleeping on Pinterest in 2025, youâre quietly leaving hundreds â sometimes thousands â of your perfect members on the table every single month.
Pinterest isnât âold-schoolâ or just for recipes anymore; itâs the highest-intent traffic source most creators have never touched.
Hereâs exactly why it works and how to use it to fill your Skool on autopilot â
1ď¸âŁ Pinterest in 2025 is quietly one of the most powerful platforms on earth
⢠500M+ monthly active users
⢠Users spend 14+ minutes per session (longer than IG or TikTok)
⢠85% of users have made a purchase based on pins they saw
People go to Pinterest to plan, learn, and buyânot just to doom-scroll.
2ď¸âŁ Why Pinterest is absolute gold for Skool community owners
⢠Pins live for weeks or months (your content keeps working while you sleep)
⢠97% of searches are unbranded â people are actively searching for solutions YOU teach
⢠Drives more referral traffic than Twitter/X, Reddit, and YouTube combined
Your dream members are literally typing your topic into Pinterest right now.
3ď¸âŁ Tip #1 â Turn your best Skool content into âIdea Pinsâ or carousels
Take one lesson, framework, or win from your community and make a quick 8â15 sec video or 5â10 slide carousel.
Example text overlay: âThe exact 4-step system I teach inside my communityâŚâ
Always end with âFull training + community support â link below.â
4ď¸âŁ Tip #2 â Treat Pinterest like Google (because it is)
Create boards with keyword-rich titles your audience actually searches:
⢠âPassive Income Ideas 2025â
⢠âBeginner Watercolor Tipsâ
⢠âNotion Templates for Productivityâ
Use the exact same phrases in your pin titles and descriptions. One good pin = traffic for months.
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