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6d (edited) โข Communities
Why Long Term Plans Fail - And the Science to Fix It (post 4/5)
We are constantly told that having a massive "Ultimate Vision" is the key to daily motivation
The problem is that a ten year strategy or a dream life is often useless for getting a client to complete a boring task today
This is due to a behavioural principle called ๐ฟ๐๐ก๐๐ฎ ๐ฟ๐๐จ๐๐ค๐ช๐ฃ๐ฉ๐๐ฃ๐ ๐
The principle - the further away a reward is in time, the less power it has to influence behaviour right now
If a distant vision is the only reward your client has, they wonโt be reinforced enough to act
๐ขTo fix this, you must ๐๐๐๐ฃ๐ฉ๐๐๐ฎ ๐๐๐ก๐ช๐-๐ฟ๐ง๐๐ซ๐๐ฃ ๐ผ๐๐ฉ๐๐ค๐ฃ
You do this by building a "๐๐๐ข๐ฅ๐ค๐ง๐๐ก ๐ฝ๐ง๐๐๐๐"
You take a highly uncomfortable daily task and explicitly link it to a deeply meaningful future value
If your client hates sending outreach messages, you help them articulate that every single message sent is a physical brick laid in the wall of their family's future security
You pull the reinforcing power of the future straight into the present moment
Stop relying on distant vision boards
Change the ๐ฅ๐จ๐ฎ๐๐๐ค๐ก๐ค๐๐๐๐๐ก ๐๐ช๐ฃ๐๐ฉ๐๐ค๐ฃ of the work they are doing today
One of many tools inside ๐๐๐๐๐๐ ๐๐ฃ๐๐๐ฃ๐
How often do your clients get stuck dreaming about the future instead of executing in the presentโ
#REWIRE
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Why Long Term Plans Fail - And the Science to Fix It (post 4/5)
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