Have you noticed how your highest achieving clients are often the closest to burnout? 🔥 The modern business world glorifies suffering. It constantly bombards solopreneurs with messaging that says they must grind, sacrifice their health, and hate their lives for a few years to build their empire. When a client takes in this narrative, they become deeply FUSED with the idea that work must equal misery. They falsely believe that exhaustion is the exact same thing as being effective. In behavioural science, this acts as a force that reduces the appeal of a goal or makes small daily progress feel completely worthless. Because they are constantly measuring themselves against an exhausting standard of "hustle," their motivation completely starves. If you try to simply motivate a client out of this state, you will fail. 📢 As a Behavioural Architect, your very first move is to 𝙍𝙚𝙘𝙤𝙜𝙣𝙞𝙨𝙚 𝙩𝙝𝙚 𝙁𝙪𝙨𝙞𝙤𝙣. You must listen to their language and help them see that this hustle narrative is just an unhelpful story, not an unbreakable law of physics. When you help a client mentally step back and separate their physical reality from this heavy emotional story, you give them their very first moment of true Psychological Flexibility. The full system for recognising and DEFUSING these narratives is in REWIRE. 🙌 Read the next step in this series tomorrow link will be here 👉 What "hustle" stories are your clients currently trapped in? #REWIRE skool.com/rewire

For over a century, traditional sales relied heavily on the comfort and safety of memorized scripts. Salespeople were taught a rigid process of "overcoming objections" to push a transaction to a close. This scripted approach worked in a predictable world where sellers held all the information and buyers had limited choices. However, today's landscape is dynamic, complex, and unpredictable, making those old scripts obsolete. To succeed in modern selling, you have to step out of the safety of your scripted comfort zone and embrace the principles of improvisational theatre. Improv helps you generate ideas, adapt to rapid changes, and communicate convincingly without a safety net. As improv pioneer Keith Johnstone puts it: “Those who say ‘Yes’ are rewarded by the adventures they have. Those who say ‘No’ are rewarded by the safety they attain”. skool.com/improv

If you would like to host your own masterclass on the CLASSIFIEDS calendar so that you can share you knowledge as well as promote your community or offer, you need to take this workshop first! I don't do false urgency, so I want to be totally transparent about what I say next: I only offer this workshop once every two months, and with kids being home during the summer, I might not be able to offer this again until September - I'm not 100% sure. Either way, if you are at all interested in hosting a masterclass so that you can help others and also promote yourself, you will want to take the class now. You will have access to the recording indefinitely, and you can host the masterclass whenever you are ready. Sign up here! __________________________________________ There are three things you need to do to teach a masterclass on the CLASSIFIEDS calendar: 1. Take the prerequisite workshop being offered here on Tuesday called How to Teach a High-Value, High-Converting Masterclass. 2. Become a premium member 3. Fill out the Google form to do your first class for free (subsequent masterclasses are subject to a $10 administrative fee). 4. Here's what people had to say about the How to Teach A High-Value, High-Converting Masterclass when I taught it in January: "The masterclass yesterday was gold, exceeded my expectations and was FRESH!" J.S. "Yesterday was truly amazing. I'm blown away by your down to earth approach. Loved the session!" C.C. "The class was so refreshing and SO helpful in the step-by-step instruction on creating a Masterclass." T.V. "Def worth it!" J.L. "I have been teaching, running, writing, and creating courses for 20 years....and this workshop was a great reminder of how one or two things said by the right person @Shannon Boyer at the right time can spark something new! Thanks for being awesome Shannon!" T.P.

How do you help someone push through when a task is genuinely hard or they find it boring? The natural human instinct is to tell them to "just do it." But behavioural science shows us this rarely lasts. Building a business is uncomfortable. If your client's main goal is to avoid discomfort 🛑, they will never succeed. This is why you must teach them how to work with discomfort, not run from it. 📢 This brings us to the third step of REWIRE: Work with Discomfort. A lot of high-achievers are stuck on what I call the Hamster Wheel of Fear. They work incredibly hard, but they're only running to escape the fear of failure or the shame of falling behind. Their life is defined by what they're running away from. The second the fear fades, their effort stops. They're powered by negative reinforcement, and it's a completely unsustainable way to live. Our goal is NOT to pretend the hard work is fun. It's to change the meaning of the work. We do this by connecting today's boring task directly to their biggest future goal. We build a mental bridge so the payoff of that future goal feels real, 𝙧𝙞𝙜𝙝𝙩 𝙣𝙤𝙬. For example: "𝘐 𝘬𝘯𝘰𝘸 𝘮𝘢𝘬𝘪𝘯𝘨 𝘵𝘩𝘦𝘴𝘦 10 𝘴𝘢𝘭𝘦𝘴 𝘤𝘢𝘭𝘭𝘴 𝘧𝘦𝘦𝘭𝘴 𝘴𝘤𝘢𝘳𝘺. 𝘉𝘶𝘵 𝘦𝘢𝘤𝘩 '𝘯𝘰' 𝘺𝘰𝘶 𝘨𝘦𝘵 𝘵𝘰𝘥𝘢𝘺 𝘪𝘴 𝘥𝘢𝘵𝘢 𝘵𝘩𝘢𝘵 𝘨𝘦𝘵𝘴 𝘺𝘰𝘶 𝘤𝘭𝘰𝘴𝘦𝘳 𝘵𝘰 𝘵𝘩𝘦 '𝘺𝘦𝘴' 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘧𝘶𝘯𝘥 𝘺𝘰𝘶𝘳 𝘧𝘢𝘮𝘪𝘭𝘺'𝘴 𝘩𝘰𝘭𝘪𝘥𝘢𝘺 𝘯𝘦𝘹𝘵 𝘺𝘦𝘢𝘳." Suddenly, the discomfort of the call isn't a stop sign. It's a signal of progress. It's workable. ✅ This is the 'W' in REWIRE: W = Work with Discomfort. When you teach clients to sit with the hard parts, you give them a superpower. - They no longer need perfect conditions or a burst of motivation to take action. - They can do the boring tasks because they understand exactly why those tasks are the building blocks of their dreams. What is the most common uncomfortable task your clients run from? Is it making sales calls, doing their bookkeeping, or creating content? Let me know below. This is post 3 of 5 on the REWIRE Method. This previous post in the series covers the 'E' in REWIRE

This is a most common failure point in coaching: Imagine your coaching client had a breakthrough. They did the hard thing. ...and two weeks later, they're right back where they started. 👉 It happens because the change wasn't “embedded”. It never became a real habit. This brings us to the final, and most crucial, step of 𝗥𝗘𝗪𝗜𝗥𝗘: 𝗥𝗲𝗰𝗼𝗱𝗲 𝗮𝗻𝗱 𝗘𝗺𝗯𝗲𝗱. This is where the actual "rewiring" happens. If your client tries a new behaviour and you say nothing, that habit will wither and die. You can't just plant the seed and walk away. You have to be an Active Gardener. You have to water the new habit with intentional, positive feedback. 📢 Here's how you do it: 𝟭. 𝗦𝘁𝗮𝗿𝘁 𝗥𝗶𝗱𝗶𝗰𝘂𝗹𝗼𝘂𝘀𝗹𝘆 𝗦𝗺𝗮𝗹𝗹. If a client does zero minutes of exercise, don't ask for sixty. Ask for five. We need to build a staircase of successes. The goal is to make the next step so easy they can't possibly fail. 𝟮. 𝗣𝗿𝗮𝗶𝘀𝗲 𝘁𝗵𝗲 𝗘𝗳𝗳𝗼𝗿𝘁, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝘁𝗵𝗲 𝗢𝘂𝘁𝗰𝗼𝗺𝗲. If your client makes 10 sales calls and gets 10 rejections, that is a massive win. Because they showed the courage to do the uncomfortable task. That's what you reinforce. - Instead of: "𝘎𝘳𝘦𝘢𝘵 𝘫𝘰𝘣 𝘴𝘪𝘨𝘯𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘤𝘭𝘪𝘦𝘯𝘵!" - Try: "𝘐 𝘸𝘢𝘴 𝘴𝘰 𝘪𝘮𝘱𝘳𝘦𝘴𝘴𝘦𝘥 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘴𝘵𝘶𝘤𝘬 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘴𝘢𝘭𝘦𝘴 𝘤𝘢𝘭𝘭𝘴 𝘦𝘷𝘦𝘯 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘸𝘢𝘴 𝘵𝘰𝘶𝘨𝘩. 𝘛𝘩𝘢𝘵 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘤𝘦 𝘪𝘴 𝘩𝘰𝘸 𝘺𝘰𝘶'𝘳𝘦 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘸𝘪𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘭𝘰𝘯𝘨 𝘳𝘶𝘯." 𝟯. 𝗠𝗮𝗸𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘁𝗵𝗲 𝗣𝗮𝘁𝗵 𝗼𝗳 𝗟𝗲𝗮𝘀𝘁 𝗥𝗲𝘀𝗶𝘀𝘁𝗮𝗻𝗰𝗲. By starting small and relentlessly reinforcing the effort, you are building an environment where the new habit is no longer something they have to use willpower for. It's just what they do. This is the final 'R' in REWIRE: R = Recode and Embed. The Complete 𝚁𝙴𝚆𝙸𝚁𝙴 Model: - 𝙍 ecognise the Fusion - 𝙀 xpose the Frame - 𝙒 ork with Discomfort - 𝙄 dentify Value-Driven Action - 𝙍 ecode and 𝙀 mbed Look at a client you're working with right now. What is the one habit they always start but can never make stick? How can you apply “Recode and Embed” to help them this week? Drop your thoughts below 👇 This is post 5 of 5 on the REWIRE Method.