This November, the VIP members of the CLASSIFIEDS are stepping into the spotlight for something a little different. 𝗟𝗶𝘃𝗲 𝗢𝗻 𝗔𝗶𝗿: 𝗧𝗵𝗲 𝗖𝗹𝗮𝘀𝘀𝗶𝗳𝗶𝗲𝗱𝘀 𝗩𝗜𝗣 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲 is a free, three-day event featuring live teaching, expert panels, and practical ideas from the VIP members you see right here inside the CLASSIFIEDS. The Showcase is built around three themes: 𝗚𝗘𝗧 𝗦𝗘𝗘𝗡 Find better ways to understand your audience, increase your visibility, and reach the people you want to serve. 𝗠𝗔𝗞𝗘 𝗦𝗔𝗟𝗘𝗦 Explore funnels, conversions, offers, and strategies that help turn attention into paying customers. 𝗛𝗔𝗩𝗘 𝗔 𝗟𝗜𝗙𝗘 Build a business that makes room for your wellbeing, money, family, creativity, and the rest of your life. Across November 2–4, you’ll have access to 11 focused live presentations and daily speaker panels, with opportunities to continue the conversations with presenters, panelists, and fellow attendees inside the dedicated VIP Showcase community. 📺 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 The Showcase 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 take place here inside the CLASSIFIEDS. To attend, you’ll need to join the free VIP Showcase community, where you’ll find the live sessions, panels, attendee conversations, and special gifts from our presenters. Doors and gifts open November 1. The live sessions and panels happen November 2–4, and free attendees can catch the recordings through November 7. Want to keep everything? You can upgrade to the All Access Pass for $27 through November 7, which gives you indefinite access to the Showcase recordings. After November 7, the All Access Pass increases to $47. This is not another summit where you register, collect a mountain of links, and promise yourself you’ll watch everything later. The sessions are live. The presenters are accessible. The conversations continue inside the Showcase community. In an age when AI can create content, answer questions, and automate more of our businesses every day, there is still enormous value in learning directly from smart people who are doing the work.

Why Your Coaching Clients Don't Do The Work - today! 7pm UK (8pm CET, 3pm EDT). Bring one stuck client in mind. Register here

Your client leaves the call motivated. Next week: "I just didn't get round to it." Most of us have two explanations ready. "The client wasn't ready." or "I didn't inspire them enough." Both are wrong. On Monday 26 October I'm running a live workshop here in the community on what's actually going on, and how to diagnose it. 𝗪𝗵𝘆 𝗬𝗼𝘂𝗿 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗗𝗼𝗻'𝘁 𝗗𝗼 𝗧𝗵𝗲 𝗪𝗼𝗿𝗸 • Date: Monday 26 October 2026 • Time & Link: in Classifieds see the Calendar tab • Length: 1 hr 👉 What we'll cover The LOOP framework. Four places a client's plan can break down, and how to tell which one you're dealing with: Landscape: everything in the environment holding your client back in the 167 hours of their week you don't coach for. Operation: the behaviour itself. Something you could actually see happen, not a feeling or a good intention. Output: what the action leaves behind. "Busy" and "progress" are not the same thing. Payoff: what the behaviour gives your client. This is why "bad habits" refuse to die. 👉 What you'll walk away with ✅ A way to look at any stuck client and pinpoint where they're stuck, instead of falling back to "motivation" ✅ Bring a stuck client example to work on. We'll run real cases through LOOP live, so you see it working on the kind of clients you actually coach. ✅ Head to the Calendar tab and add it to your calendar now so it doesn't get buried under your own full desk :-\) See Calendar for timezone

Scrolling. Snacking. Checking email instead of doing deep work. People tend to call these "bad habits". And that's why they never go away. Calling a behaviour "bad" doesn't explain why it keeps happening. Nothing your nervous system does is meaningless. If a behaviour is still happening, something is rewarding for it. A lot of the time, that reward is Relief. Your client sits down to the hard thing. The stress builds. Their phone goes bing, and they turn to Messenger notifications or scrolling Instagram. That's an instant hit of relief. So the "bad habit" is a solution. A very effective one, to a problem your client hasn't named yet. Here's where coaching goes wrong. If you don't know what the behaviour is rewarding, you can't change it. You're asking your client to walk away from something that reliably makes them feel better, in exchange for nothing but a vague sense that they should. That's not a fair fight. The old habit will win every time. So stop asking "how do I get them to stop?" Start asking "what's the payoff?" That Payoff is the fourth part of our behavioural LOOP. All four parts together show you exactly why your client is stuck. We cover these four elements in our upcoming workshop

You know their favourite treats, their funny little habits and exactly where they like to sleep... But how well do you know their body? 🤔 🦴 LET'S SEE! I've numbered 7 parts of a dog's body. Can you name them all? Pop your answers in the comments: 1️⃣ 2️⃣ 3️⃣ 4️⃣ 5️⃣ 6️⃣ 7️⃣ 🏆 No Googling! No cheating! And absolutely no judgement if you get them wrong. 😂 First 3 to get them all right WINS! 🥳 YOUR PRIZE A Dog Body Map highlighting the most common areas of the body where dogs hide pain. Want to truly know your dog and how to keep them moving and feeling better for longer? Join The Canine Advocates - the #1 Dog Health and Wellbeing Community on Skool