TIPS for hiring a VA #4: Social Media · the skool CLASSIFIEDS

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TIPS for hiring a VA #4: Social Media

Ellen, a real estate agent near me, reached out on Monday.

She wanted to hire a VA for about 5 hours a week to handle her Instagram, Pinterest, and drive traffic to her website, and was having a hard time and needed some advice.

She said: "it takes me 5 hours to do my own social media so it should take a VA the same amount of time to do what I do. So how come the VAs I've interviewed are sending me these crazy proposals and fees?"

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She wanted to start hiring this out because she knew she wasn't doing it the right way, or even efficiently. So essentially she wanted the next level version of what she had in place.

What she described to me was actually three completely different skill sets. And understanding the difference will save her from a frustrating first hire.

1. Content Creation - Designing posts and pins from scratch. Writing captions. Maintaining brand consistency. Knowing what performs visually on each platform. This is a creative skill. Not every VA has it.

2. Social Media Management - Scheduling and posting consistently. Understanding algorithms, hashtags, and keywords. Engaging with your audience on your behalf which I believe is more important than posting. This is a strategic and operational skill.

3. Traffic and Conversion Strategy - Writing CTAs that make people click. Using link in bio tools. Moving someone from a pin or a post to your actual offer. This is a marketing skill. It is the most advanced of the three.

Like anything else - there are levels to all of these from basic to expert.

If you are ready to be in this boat, my advice is before you start looking for this kind of help, ask yourself: