🔎 Tip #1 - Use words your ideal member would actually search for

Roberto Srpak

2h • Feedback Wanted

This post is part of the Skool Discovery & Growth Boost Tips Series.

My goal is simple - help Skool group owners get found, and turn more visitors into members.

A lot of Skool About Pages sound polished...

...but still make it difficult to understand who the community is for and what result it helps them achieve.

Words like growth, freedom, transformation, and community are not wrong.

They are simply too broad on their own.

Use the plain words your ideal member would naturally use to describe:

👤 Who they are

🎯 What they want

🧭 How you help them

For example:

❌ A community helping ambitious entrepreneurs grow together.

✅ Coaches & Skool Community Owners: Land your next 3-5 high-ticket clients in 30 days using a Skool community.

The second version is not more creative.

It is more specific.

That gives visitors - and Skool - clearer context about who the community is for and why it may be relevant.

Quick self-check:

What would your ideal member type into Skool search when looking for help?
Can they find those words naturally in your Group Description or opening lines of your About Page?

Getting found is only half the job.

Your About Page still needs to turn the visit into a join.

🐬 Curious how well your About Page turns visitors into members?

👇 Comment AUDIT and I’ll run a free DFY audit of your About Page copy and visuals.

I’ll share your score, the #1 conversion fix I’d make first, and a link to your full audit here in the thread - so you and other Skoolers can learn from the feedback too.

Prefer private feedback? DM me AUDIT and I’ll send the same audit privately.

2 comments

🔎 Tip #1 - Use words your ideal member would actually search for