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Stop Watching the Crash: Why "Lagging Indicators" Cause Client Paralysis (post 3/5)
One of the biggest traps in the coaching industry is allowing your clients to focus obsessively on lagging indicators
Metrics like total monthly revenue or quarterly profit margins tell you what happened in the past
โฑ๏ธ By the time you see them show up in the data, the performance is completely over and it is entirely too late to change anything
๐Ÿ‘‰ Think of a pilot flying a commercial airliner
If the pilot only relies on the aircraft's black box to understand how the flight is going, they are inevitably going to crash.ย โ—ผ๏ธ
Instead, they need to watch the live cockpit instruments โœˆ๏ธ
These represent the leading indicators: the daily, physical actions that actively move progress forward right now
๐Ÿ‘‰ When clients stare at massive, distant targets and inevitably miss them, they experience severe emotional discomfort
Teach them to ๐™’๐™ค๐™ง๐™  ๐™ฌ๐™ž๐™ฉ๐™ ๐˜ฟ๐™ž๐™จ๐™˜๐™ค๐™ข๐™›๐™ค๐™ง๐™ฉ
You must help them realise that the ๐™–๐™ฃ๐™ญ๐™ž๐™š๐™ฉ๐™ฎ they feel is simply a constructed prediction made by the brain, not an objective truth about their capability
That discomfort is NOT a stop sign
It is simply a flashing warning light prompting them to look down at their cockpit instruments and adjust their daily actions
One of many tools inside ๐™๐™€๐™’๐™„๐™๐™€ ๐™€๐™ฃ๐™œ๐™ž๐™ฃ๐™š
Catch up on the previous step here or read the next step here
Are your clients currently tracking the black box, or are they actively adjusting the live cockpit instruments?
#REWIRE
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Des Cooke
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Stop Watching the Crash: Why "Lagging Indicators" Cause Client Paralysis (post 3/5)
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