If you’ve already built a product and launched it, but users just don’t stick… this is for you.
Most founders I talk to don’t have a “marketing problem” yet. They have a product traction problem:
❌ People sign up but don’t activate
❌ They try it once and disappear
❌ They say they like it, but don’t pay or don’t come back
Before you ship another feature or new landing page, I’d invite you to ask one simple question:
“Where exactly is my product leaking traction right now?”
Once you know that, you don’t need a huge roadmap — you need 1–2 small experiments aimed at that leak.
✅ Use a simple TRACTION framework to pinpoint your current bottleneck
✅ Turn it into small, realistic experiments (not 3‑month rebuilds)
✅ Share examples, templates, and live working sessions on real products
One quick insight from the framework that helps a lot of founders:
Most “traction problems” fall into 4 buckets:
- Wrong problem
- Leaky onboarding
- Weak habit loop (no reason to come back)
- Misaligned value vs. pricing
If you can name which bucket you’re in, your next move becomes much clearer. 🎯
I’m opening the community for early‑stage founders who are in that “built but not sticking” stage and want a calmer, more structured way to work on traction each week.