Most founders don’t have a marketing problem yet...
If you’ve already built a product and launched it, but users just don’t stick… this is for you.
Most founders I talk to don’t have a “marketing problem” yet. They have a product traction problem:
❌ People sign up but don’t activate
❌ They try it once and disappear
❌ They say they like it, but don’t pay or don’t come back
Before you ship another feature or new landing page, I’d invite you to ask one simple question:
“Where exactly is my product leaking traction right now?”
Once you know that, you don’t need a huge roadmap — you need 1–2 small experiments aimed at that leak.
I’ve put together a new Skool community called Product Traction Accelerator where we do exactly that:
✅ Use a simple TRACTION framework to pinpoint your current bottleneck
✅ Turn it into small, realistic experiments (not 3‑month rebuilds)
✅ Share examples, templates, and live working sessions on real products
One quick insight from the framework that helps a lot of founders:
Most “traction problems” fall into 4 buckets:
  1. Wrong problem
  2. Leaky onboarding
  3. Weak habit loop (no reason to come back)
  4. Misaligned value vs. pricing
If you can name which bucket you’re in, your next move becomes much clearer. 🎯
I’m opening the community for early‑stage founders who are in that “built but not sticking” stage and want a calmer, more structured way to work on traction each week.
If that sounds helpful, you can read more and join here: Product Traction Accelerator
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Moshe Mikanovsky
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Most founders don’t have a marketing problem yet...
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