#MetricsMonday · the CLASSIFIEDS

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#MetricsMonday

Welcome to Metrics Monday, that time in the week where we (upon request of the members) pull back the curtains and show you behind the scenes of the Classifieds.

Number of Members: 803 (+45)

Number of Premium Members: 166 (+9)

Percentage of members who are Premium : 20.7% no change

About Page Conversion: 28.1 (-1.3%)

Churn = 9 in December

Discovery Ranking in Money: #31 (-1)

Discovery Ranking Overall: #101 (-5)

Highest Activity Day: 1264 on Tuesday

Lowest Activity Day: 533 on Sunday

What it all means:

So, most of you know that we rose 16 places in the money category in a matter of about 48 hours due to our Black Friday Free For All.

I was expecting a bit of a correction, but what surprised me the most was how long it took for that correction to occur. We were vacillating between #27 and #28 for most of the week, but then a dip in activity made the star flicker last night and then go off this morning when we settled into 31st place.

Our activity has always been the lowest on the weekend, which makes sense as many of us choose to prioritize our families at that time.

Another interesting number is the percentage of members who are premium, which has remained unchanged. I'm very happy with almost 21% of the members choosing to be premium, so this is a great number.

You'll notice a new metric I'm tracking, which is churn. It's only reported for the month, so it's a bit of a weird one to track, but people have been interested in it. I'm not sure how long I will continue to report on it because, personally, I don't look at it. I think it's a normal part of running a community, especially one like this - sometime members leave because they are no longer Skool group owners...

Anyway, in the future I'll make more of an effort to put prompts for posts in the community as it seems like this really inspires people to post and encourages great interactions, engagement, and sign ups in your communities.

This past week has been a bit of a doozy for me with pink eye (thanks daycare!), laryngitis, and a chest cold/cough - and family visiting!!!

Don't forget that your referrals result in the majority of our new members with me having to turn away a large number of non-skoolers every day. Now with our new referral program it's easier than ever for you to make $ from your Classifieds membership.

I'd love to know any thoughts you have below on how we can continue to boost our engagement and attract new members. 😊

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