MESSY GROWTH TAUGHT ME EVERYTHING — NAFF ALL REGRETS

🔥

So it’s that weird mid-day, after-Christmasing limbo. I’m doing a lot of not muchness. Sat here. Quiet day, recharge,I had my 3rd Xmas dinner for breakfast, yes addicted to veggies, so any excuse….

But my brain is doing its usual tick tick tick thing, thinking, reflecting, connecting dots whether I ask it to or not. (DUH. Hello. Obvs it is.)

And if I had to sum up the last 12 months in one phrase, it would be this….

MESSY GROWTH.

Not neat and tidy growth.

Not Instagram-wow that's pretty caption growth.

Not “tie a cute af bow on it and call it perfect” growth.

Messy. Human. Sometimes a-lotta uncomfortable.

Sometimes badass and brilliant. Sometimes I’m like WOOP, sometimes I’m like… what the actual tofu is happening here.

Anyways this is what I actually mean by messy growth… (if y’all are tilting your head like go on Mimi, spill the juice)

ME, AS A HUMAN ( THIS TOTES COMES FIRST)

I’ve grown in self-belief. BIG TIME.

I’ve grown in determination.

In boundaries.

In resilience.

And that didn’t come from things being easy nope it came from showing up when it would have been easier to duck the ef out, numb out, or tell myself a story about why tomorrow would be better.

I had my fair share of wobbles. Anxiety pfffttt. Grief. Emotional stuff bubbling up that I couldn’t bypass even if I wanted to. But I stayed in it. I didn’t pretend it wasn’t there, and I didn’t let it take the wheel either. (Some days it tried. HARD.)

(and if you are in The Backroom, we say it ALOT - Weebles wobble but they don’t fall down)

THE BUSINESS BIT (THE UNGLAMOROUS TRUTH, MY GIDDY AUNT)

This has been my bestest year since I shifted niches just over two years ago. And I know not everyone’s had a great year. I’ve had some poop moments myself in the past.

So please know this is just my perspective, not a rule, not a lecture, not a “do-this-or-else” vibe, hey we are humans after alll…

BUT

I worked really bloody hard, and I mean hard hard…

Not burnout hard. I still lived my life. I saw friends. I had downtime. I had quiet days in my house a million cuddles with my fluffy princess grumpalot Nami.

But I showed up every single day. Even on the days I couldn’t be arsed. Even if it was just 30 minutes. I showed up. (THAT COUNTS A LOT, BY THE WAY.)

I didn’t chop and change my offers every five minutes.I didn’t keep messing with my pricing out of fear or for any other reason. I didn’t jump ship because something looked shinier elsewhere.

I stuck to my game plan. Over and over and over again.

Even when my brain went “yeah but WHAT IF…”

I watched the data. I noticed patterns. My patterns. My business patterns. And I stopped constantly comparing myself to everyone else. I’m human, so yeah, my mind still wanders sometimes, but I kept bringing it back. I stayed in my lane. (With blinkers on. honk honk.)

At the start of 2024 I chose ONE word. One focus. One direction. And I honoured it. Not perfectly, but consistently. And that’s the bit that matters heaps to me

Yes, there were a few little veggie nuggets along the way, a few side offers, because that’s also me.

But the core never changed. Messaging. Visibility. Marketing. With a BIG dollop of mindset. OBVS.

WHAT I ACTUALLY DID (ON REPEAT, ALL YEAR, NO MAGIC TRICKS)

Content.

You’ve probs seen it. Two platforms mainly. Facebook and Skool.

Skool especially this year. Just showing up and saying the thing.

Then conversation.

Actual conversations. In comments. In replies. Talking to humans like… humans.

Those conversations led to amazing connection.

Sometimes in DMs. Sometimes, just over time. Never forcing it pffffttt. Never jamming things down people’s throats. Just… connecting. (Revolutionary, I know.)

Those connections led to micro commitments.Tiny yeses. Little steps. Try this. Come closer. Dip a toe in.

And those micro commitments compounded.

Again. And again. And again.

Until eventually, sometimes, not every time… CHA-CHING.

People jumped in because it made sense. Because the relationship was already there. Because DUH, hello, that’s how we humans work.

That’s it. That’s literally what I did for a whole fricken year.

I didn’t sway. I didn’t bail. I didn’t let one bad week derail the whole thing. I kept stacking the jackfruit nuggets—one by one.

WHAT I ACTUALLY FOCUSED ON (THIS IS IMPORTANT)

Not the money. Yes, money matters, duh, that's what makes a business. And yes, this has been my best year financially.

But I didn’t lead with that.

I focused on people.On my clients.On my members.On their results. Their wins. Their growth.

That’s what lights me up. That’s what keeps me in it. That’s what always brings it back around anyway.

So yeah. MESSY GROWTH. It wasn’t neat af. It wasn’t linear, that's for sure.

But growth it definitely was.

And honestly… I’m proud of myself. WOOP 🙌 .

I love my business. And 2026? WOWSERS. I’m giddily excited for what’s coming, and for who I’m becoming alongside it.

I’ll take these lessons with me. And I know there’ll be more, because that’s the point. That’s how we evolve.

How about you.

If you had to sum up your year in a couple of words… what would they be?

PS This is ONE post trying to sum up a whole year. Of course, there’s totes more nuance. Many more layers upon layers. More lessons. More moments I haven’t even touched yet. And that’s life.

But if there’s one BIG takeaway I’m carrying forward, it’s this…

Be HUMAN. Be yourself ALWAYS ❤️

Because NOTHING builds stronger connections than real human conversations and real human energy.

No strategy beats that. Ever.

And if that’s your shizzle, and you want to bring more YOU into 2026 — less performing, more connecting and epic convos, join us in the BACKROOM.

When we WOOP together, we WIN together 🙌

Boom 💥

4 comments