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9h • Communities
I’m gonna share something I reckon 99% of business owners wouldn’t…
Why wouldn’t they?
Because they don’t wanna be judged. They don’t wanna look like they’re wobbling. They don’t wanna admit something feels OFF. They wanna keep the pretty-in-pink picture rolling where everything is EPIC AF 24/7 and nobody ever has a grumpy thought or a “hmmm this ain’t sitting right” moment.
No cracks. No dips. No honesty.
But nah that’s not me.
I don’t run my business on pretending. I run it on INTEGRITY. My values run the show, not my fear of what someone might think about me if I say the slightly uncomfortable thing out loud.
So here goes then
I’ve been feeling a bit deflated in business lately.
Not about my skills. Not about what I’m good at. Not about my clients. I know what I’m epic at
It’s the landscape
For example. I totes love Skool. It’s fricken awesome. I’ve met epic humans on there. I’ve grown things on there. No shade to the platform.
But I joined a community that was all about sharing and promoting your business. More eyeballs, more visibility, woopity woop, let’s go.
And yes, I know how to stand out in those spaces. I’ve had members and clients from them. That’s not the issue.
The for me issue is this…
There was one. Then two. Then about 77 doing the EXACT same thing.
Same threads. Same “drop your link.” Same surface-level promo energy. Same vibe, just different logos etc etc…
And I’m sat there sacrtching my head thinking… why am I in 77 versions of the same room when one would do?
So yeah that’s grump number one.
Grump number two is the fast-growth hype train. “I got 1,000 members in 7 days.” “We hit 5k this month.” Brilliant. Clap clap. Then you step inside and it’s tumbleweed. Or worse, engagement bait posts that mean absolutely gaff all. And then the owner disappears. The hype dies. The group goes flat.
And I’m like… if it was THAT strong, why did it collapse the minute the noise stopped?
That’s not community. That’s momentum marketing pfffttt
Grump number three, and this is where I’m being properly outspoken, is this obsession with NUMBERS without DEPTH. Member count. Follower count. Screenshots. But where’s the damn connection? Where’s the implementation? Where’s the leadership once the hype stuff settles?
And here’s the bit that really matters to me
I am NOT in this game just to promote. I am not here for eyeballs without engagement. I do not care about numbers without CONNECTION
I would rather have 100 humans in my space who SHOW UP, who get shit done together, who talk, who challenge, who implement, who feel something shift… than 10,000 silent names on a dashboard.
Because numbers don’t build businesses.
RELATIONSHIPS do.
And if I’m being fully honest, part of this reflection hit me because my own space went a bit quiet after I was away for over two weeks. And yeah, that sucks. Of course it does. I’m human.
But here’s the difference.
I’m not blaming the algorithm. I’m not pretending it didnt happen. I’m not slapping a fake “we’re thriving” sticker over it.
I’m looking at it and going, right then. What are we shifting? What are we tightening? Where are we waking this up?
Because I am ALL about implementation over information. I am not building a library of lurkers. I am building a room of doers.
And if something dips, we FIX it. We refine it. We raise the standard. We don’t abandon it.
I do not wanna be like everybody.
And if I’m honest, I don’t think you do either.
So yes I’m bored of same-same safe-same copy-paste hype-with-no-heart businessing. It undercuts my uniqueness. It undercuts yours.
I’m here for depth. For the MESSAGE. For humans who actually wanna stand the fck out instead of blending into whatever trend is hot this week.
And if you’ve been feeling that quiet “meh” too, maybe it’s not burnout.
Maybe your standards just went UP
And if you’re ready to stop posting polite promo, stop building empty numbers, stop hiding behind safe-same content and actually WAKE YOUR SHIT UP…
That is exactly why I’m running STOP POSTING BORING SH*T – The Anti-Boring Content Week.
Because we are not here for more noise. We are here for NERVE. For clarity. For connection. For content that actually makes people move.
Watch this space.
Things are about to shift BIG TIME.
WOOP if you’re done with same-same and ready to build something that actually feels alive AND JOIN US HERE WE KICK OFF MONDAY
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I’m gonna share something I reckon 99% of business owners wouldn’t…
skool.com/classifieds
The #1 place to promote your Skool group, increase your visibility, and collaborate with other Skoolers. Exclusive connection & growth without spam.
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