☕ If It’s $5, It’s Fine. If It’s $50, It’s “Too Expensive.”
Ever notice…
People will spend:
  • $15–20 a week on coffee
  • $300 on a concert
  • Hundreds on hobbies
But hesitate on:
  • $49/month for coaching
  • $10 for a resource
  • $99 on a course that could grow their income
Why?
It’s not about money.
It’s about perceived value + immediate reward.
Coffee = instant gratification.
Concert = emotional experience.
Growth = effort, discipline, delayed payoff.
We’ll pay quickly for entertainment.
We hesitate on transformation.
So here’s the real question:
Do we value comfort more than growth?
Or do we just trust coffee more than ourselves?
What’s something you used to think was “too expensive” that later became one of your best investments?
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Dr. Bryan Raya
6
☕ If It’s $5, It’s Fine. If It’s $50, It’s “Too Expensive.”
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