I MADE A SMALL SHIFT. THAT HAD HUGE IMPACT.

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So in the last seven days, my community Mums Embracing Neurodiversity has gone from 0% to 21% conversion.

And I want to be really super clear, this isn’t about numbers for the sake of numbers. This is about CONNECTION. This is about people feeling me, not just seeing content.

I’ve been sitting quietly reflecting on what I’ve done differently, because I’ve felt a shift in myself since just before Christmas, and definitely since before the New Year, in how I’m approaching my business.

My copy. My way of showing up. My own energy and nervous system around business.

For a long time, I didn’t really know where or how I fitted in, so I became a bit of a chameleon. And that’s not what I want to do anymore.

THE FIRST SHIFT - MY WORDS

One of the biggest changes has been my copy. It’s now literally my full spoken words. No overthinking. No editing. No going back to change things because they don’t look “professional enough”. My words, how I actually speak them.

I’ve also changed the layout. Instead of following the copywriting style most entrepreneurs use, I’ve made it fuller. Fewer line breaks. Fewer gaps. More like how my brain actually talks.

I’m really very clear on this, I don’t allow AI to change who you are, what you stand for, or your voice.

But I do use AI, because of my neurodiversity. I struggle to stay focused. I struggle to get my thoughts in order. My dyslexia means everything can get jumbled.

I fumble words. I lose words. I know what I want to say, but I can’t always access it. My written style has never matched my verbal style, and I realised I didn’t want to hide that anymore.

I wanted people to feel like they’re hearing my voice when they read my copy, like I’m actually there with them. Not some overly polished version of me that’s been labelled “professional” by someone else’s standards.

THE SECOND SHIFT — HOW I SHOW UP

The other thing I’ve done differently, and this feels so big, is how and where I’m showing up. Instead of going onto Skool thinking I need to interact with X amount of people or tick things off a list, I’ve shifted into REAL CONVERSATIONS. Not just with people in my niche. Just people.

Because connection is what people are actually craving.

That’s meant more conversations with new people, which can be challenging for me, not because of confidence, but because of processing. I don’t always know what to say straight away. I don’t always know how to respond in one neat message. That’s not self-doubt. That’s how my brain works.

When I read someone’s post, I respond bit by bit. My working memory holds about three pieces of information at a time. Anything beyond that just disappears. Knowing that has been massive. It’s taken the pressure off thinking I need to respond to everything. I don’t. I can respond to one part, one sentence, one thing that resonated.

And that has completely changed how safe it feels for me to show up.

Those with autism often find social expectations hard to read, and social skills can feel skewed. Instead of judging myself for that, I’m working with it.

I’ve also joined some new spaces on Skool that are genuinely EPIC AS FCK. Not to promote myself, but to connect. That shift alone has changed everything.

WHAT I’VE REALISED

Yes, the conversion rates show that something’s shifted, but not because I’m suddenly doing something clever. It’s because what I was doing before wasn’t connecting. It wasn’t showing all of me. It was a watered-down version of who I thought I needed to be.

And that’s not who I need to show the world.

I need to show me, my wonderfully weird, chaotic, hyperfocused, sometimes overly talkative (okay, often overly talkative) self.

What’s surprised me most is how small the shift actually was. It wasn’t a strategy overhaul. It was an INTERNAL one. And that small shift has had a massive impact.

We talk a lot about engagement and visibility, but truly understanding what that means as someone who’s neurodiverse has been hard. In my nine-to-five role, visibility wasn’t safe. Showing yourself wasn’t encouraged. There was risk attached to being seen.

Entrepreneurship is different.

People need to see you to know whether you’re one of their people. And if you’re not, that’s okay too — but they can only know if you let yourself be seen.

I talk a lot about authenticity, and I live it as best I can because it matters deeply to me. But I’m also honest about this: after a lifetime of masking, unmasking puts real pressure on my nervous system.

Being seen feels exposing. My nervous system isn’t used to it yet.

And that’s part of the work too…

If you’re honest, have you been showing a watered-down version of yourself because you thought you needed to be more “professional”, instead of letting people actually hear your voice?

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