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18d • General Discussion
How to Fail at Skool
Everyone tells you how to succeed on Skool…
Let’s flip it.
Here’s exactly how to FAIL miserably on this platform (and in the creator business in general):
❌ Never talk to your members. They joined — now let ‘em figure it out.
❌ Never promote your community. Just keep it
your little secret and hope it goes viral by accident.
❌ Keep saying you’ll “scale once it’s bigger.” Because 10 people aren’t worth showing up for daily… right?
❌ Make your About Page long, cookie-cutter and so broad it attempts to apply to everyone (which means it speaks to no one).
❌ Quit after 3 months when it’s not blowing up — because obviously this doesn’t work and should be easy.
I built a 760-person community from organic daily activity. No perfect setup. No huge following. No overthinking.
And then …. I BLEW IT UP. 💥💥
Shut it down because it became CRICKETS and filled with uncommitted people.
I started from scratch < 30 days ago.
Smaller, faster, smarter and more selective.
I asked people what they want instead of making a bunch stuff I assumed they did.
What misconception did you have when you started a Skool and how has your thinking changed?
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How to Fail at Skool
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