With so many people finding this incredible platform, differentiating yourself from others in your category is key to success. Most times, that’s as simple as speaking like a 3rd grader. It’s not about sounding important, smart or making vague promises that can’t be measured. Everyone else is doing that. Take it from guy who’s been on the Skool platform for almost 3 years and LONG BEFORE it was cool. After closing in on 150 one-on-one calls, that is the common theme that has emerged that slows people down. It’s either the name or About Page description. Less is More. Understood is better than Cute. You never want visitors to say “what the F*** does that even mean?” If you have to explain it, you’ve lost them already. Make sure you have keywords in your name that people will be searching for. That’s how you’ll get Skool traffic. My community name has changed 3 times as a result of getting that wrong, and constantly tweaking the About Page to get it right. Alex Hormozi has taught me everyone needs to be able to answer these in a 10-second elevator pitch. What problem are you solving? Who are you solving it for? How are you solving it differently? Drop your answers to these questions below so we can all help each other improve.