Everyone tells you how to succeed on Skool… Let’s flip it. Here’s exactly how to FAIL miserably on this platform (and in the creator business in general): ❌ Never talk to your members. They joined — now let ‘em figure it out. ❌ Never promote your community. Just keep it your little secret and hope it goes viral by accident. ❌ Keep saying you’ll “scale once it’s bigger.” Because 10 people aren’t worth showing up for daily… right? ❌ Make your About Page long, cookie-cutter and so broad it attempts to apply to everyone (which means it speaks to no one). ❌ Quit after 3 months when it’s not blowing up — because obviously this doesn’t work and should be easy. I built a 760-person community from organic daily activity. No perfect setup. No huge following. No overthinking. And then …. I BLEW IT UP. 💥💥 Shut it down because it became CRICKETS and filled with uncommitted people. I started from scratch < 30 days ago. Smaller, faster, smarter and more selective. I asked people what they want instead of making a bunch stuff I assumed they did. What misconception did you have when you started a Skool and how has your thinking changed?