Five myths that are quietly killing Skool communities

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After building a Skool community past 900 members, here's what I've learned stops most community owners from getting there.

Myth one: Posting once a week is enough because members are drowning in notifications. The logic sounds reasonable - nobody wants to overwhelm people. But one post a week means one chance to be seen, one chance to add value, one chance to remind someone why they joined. Skool isn't email. Not everyone sees every post. You're not spamming people by showing up three times a week. You're just showing up.

Myth two: Growing your member count is the main job. It isn't. A community of 50 engaged members who trust you is worth more than 500 passive names on a list. Growth is a vanity metric until your existing members are getting value and progressing. Fix the room before you fill it.

Myth three: The welcome message is enough follow-up. It isn't even close. If a colleague joined your team, said hello on day one, and then heard nothing from you for three months, would you be surprised if they went quiet? Your members are the same. They joined for a reason. Check in. Ask what they're working on. Whether you have 50 members or 500, treat them like gold.

Myth four: If you've added something to your classroom, people will find it and buy it. They won't. Your classroom isn't a shop window on a busy street. It's a room in a building most members haven't explored yet. If you're selling something, say so. Tell people what it is, what it does, and where to find it. Repeatedly.

Myth five: lurkers are a problem to solve. They're not. Before you remove someone for not posting, consider what you don't know. Some members are going through a difficult period. Some are absorbing everything and aren't ready to contribute yet. Some will show up six months from now and become your most engaged members. Silence isn't rejection. Don't treat it like it is.

If you're running a Skool community and want to turn it into consistent monthly revenue without burning out your members or yourself, that's exactly what we work on inside the Skool Monetisation Lab.

https://www.skool.com/skool-growth-lab-2540/about

Des Dreckett - Skool Monetisation Lab

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