Five layer con strategy that converts without chasing people in the DM’s
A lot of people tell me they’re posting consistently but not seeing results they want and it’s almost always because one of these core layers is missing.
Here are the 5 layers your content needs if you want to attract the right people without cold messaging
1️⃣ Awareness
Help your audience see the real problem they’re facing.
2️⃣ Belief
Show them that success is possible for someone like them.
3️⃣ Trust
Share credibility, experience, and proof.
4️⃣ Decision
Give clear next steps. Confusion kills conversions.
5️⃣ Repetition
Say the right things consistently. This is what builds your brand.
And here’s the part most people overlook:
✨ You have to believe in yourself.
✨ You have to align with your offer.
✨ Your energy behind the content matters just as much as the strategy.
When these 5 layers + your internal alignment work together, your content starts pulling in the right people naturally — without chasing.
Which layer do you want to strengthen next?
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Jennifer Turner
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Five layer con strategy that converts without chasing people in the DM’s
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