Did Someone Already Create "Your" Course or Community? Read This 👇

Shannon Boyer

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1d • Entertainment

Did Someone Already Create "Your" Course or Community? Read This 👇

You sit down with your notebook, your favourite pen, maybe a warm drink.

Today’s the day you’re finally going to validate that course idea you’ve been thinking about for months.

You start doing the searching, the market research.

And then you see it...

A course that looks a whole lot like what you’ve been planning.

The title feels uncomfortably close to what’s in your Google Doc, the creator has a bigger audience, their branding looks polished, they have testimonials, case studies, maybe even a big ad campaign behind them.

And very quickly, the story in your head shifts from:

“I think this could really help people." to "Great. I’m too late. Someone already did it.”

Most people stop right there.

They close the tabs.They tell themselves they’re being “realistic.”They quietly downgrade the idea from “potential offer” to “never mind.”

But here’s what I want you to sit with:

Seeing someone else teaching what you want to teach is not, by itself, evidence that you shouldn’t create your course.

It might actually be one of the strongest indicators that you’re onto something valuable.

In this week’s episode of The ART of Online Course Creation, I’m digging into that moment:

What’s really going on when you find “your” course already out there
How to look at competitors without spiraling into self-doubt
The difference between “it already exists” and “there’s no room for me”
A behind-the-scenes story about how I navigated this when I saw a very big, very visible creator teaching something that looked a lot like what I do

I’m also sharing why some of the popular “validation shortcuts” (like quizzes that tell you if your idea is profitable, or AI tools that promise to do all your market research for you) can leave you more confused, and what to do instead.

If you have: