2d • Communities
Are you okay with dancing on TikTok to sell your expertise?
Most consultants and freelancers aren’t.
But that’s exactly what the model demands.
Post every day, stay visible, feed the algorithm. Build your personal brand. Show up — or get forgotten.
It works until you stop.
Until you burn out.
Until you realize the business only exists when you perform.
I built a 215K LinkedIn company page and a 2K+ Skool community without posting as myself once.
No face. No personal brand.
Just a clear problem and infrastructure around it.
Now I’m doing it again — live, from zero, inside a free 7-day sprint.
I’m building the infrastructure that runs without me.
In public. Right now.
Coming back to topic: do you feel comfortable dancing on TikTok for whatever reason?
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Are you okay with dancing on TikTok to sell your expertise?
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