2d • SEO
What is a Pillar Page and why do I need them?
A Pillar Page is a central, authoritative page that fully explains one core topic.
Think of it as the home base for a subject.
Instead of scattering blogs everywhere, a pillar page:
- Defines the topic clearly
- Answers the main and related questions
- Links out to supporting content
- Creates a structure AI and humans can follow
Why this matters now:
Search is no longer just ranking pages.AI systems summarize, cite, and reuse content they understand.
Pillar Pages:
- Help AI understand your expertise
- Increase chances of being referenced in AI answers
- Turn blogs into a connected system instead of isolated posts
- Make your site easier to navigate and scale
If your content feels invisible, it’s often not the quality. It’s the lack of structure.
Pillar Pages fix that.
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What is a Pillar Page and why do I need them?
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