What do you say when a business owner calls you back about selling their company?

Many first-time acquirers panic in this moment.

But the structure is simple.

When I get on a call with a business owner I do three things first:

1️⃣ Thank them for responding

2️⃣ Explain I’m an investor looking to acquire businesses in their industry

3️⃣ Ask directly if they are exploring an exit

Then I ask them to tell me the background of the business.

The goal of the first call isn’t to pitch.

It’s to start understanding the opportunity.

Happy dealmaking.

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