Two businesses.
Both generate:
£500k EBITDA.
One sells for:
£1.5M
The other sells for:
£2.7M
Why?
Because buyers value risk and predictability.
The second business had:
• recurring revenue
• management structure
• diversified customers
• documented systems
Lower risk = higher valuation multiple.
Understanding how buyers think is one of the most important things owners can do before selling.
I’ll be covering this in a free webinar for business owners.
Comment VALUE and I’ll send the details.