18d (edited) • Announcements
FOUNDERS ANNOUNCEMENT - READ THIS
Listen up. This is important.
When I started this community, I opened the doors for free. No barrier. No paywall. Just show up and be about it. You showed up. 300 of you got in here before I ever charged a dime. You took a chance on a 60-year-old attorney who decided to build something different. You engaged. You posted. You held each other accountable. You trusted the process before there was any proof it would work.
That means something to me and I don't forget it.
Here's what's happening.
This free community isn't going anywhere. You can stay right here, keep engaging, keep pushing, keep holding each other accountable. That will always be available to you, however I'm building something else. Something deeper.
Built Different™ PREMIUM — for the men who want more than community. They want direct access. They want structure. They want me in their corner every step of the way.
Here's what Premium is: $79/month starting for anyone who joins from that point forward. With that said, you're not paying $79….
You're getting the Founders Rate: $49/month. Locked. For life.
Not for a year. Not for six months. For as long as you're a member. I don't care if this community grows to 5,000 members and the price goes to $1000. Your rate is $49. Period. This is my way of saying thank you for being here first. For believing in this before it was proven. That loyalty gets rewarded, not with words, but with action.
If you're in, lock it in. If you're not, no hard feelings - you stay in the free community and we keep building together
What You Get with Built Different™ PREMIUM:
✅ $49/month locked for life (never increases, even when public pricing goes to $79+)
✅ Full Built Different Training System — complete structured programs for building muscle, losing fat, and training smarter after 40 without destroying your joints (12+ courses, free members only get 3-4)
✅ Monthly live coaching calls — Group sessions with me for deep-dive Q&A, form checks, and accountability (starting in March, completely hidden from free members)
✅ New exclusive content every week - advanced training protocols, nutrition strategies, and techniques you won't see anywhere else (Premium-only modules)
✅ Direct 1:1 access to me - message me directly for form checks, programming questions, and personalized guidance
✅ Priority access to everything new — new programs, content drops, and resources before anyone else sees them
✅ Everything in the free community — you keep access to everything here
✅ Form check video reviews - Send me a video of your form directly and I can review it for you
What's Coming Next.
I'm not going to lay it all out here because I'd rather show you than tell you—but I'll say this: if you think what we've been doing for free has been valuable, wait until you see what happens when I go all in on Premium. This is built for the men who want more. Who are ready for more. Who understand that investing in yourself is the highest-ROI decision you'll ever make.
~ Keith
6
10 comments
FOUNDERS ANNOUNCEMENT - READ THIS
skool.com/built-different-life
Built Different™: smart, ego-free training for men 40+ longevity, joint-friendly volume, mind–muscle focus, and honest TRT talk when medically needed.
Leaderboard (30-day)
1
+27
2
+19
3
+19
4
+19
5
+14
Powered by