This was something on my to do list for ages but just kept pushing it to the side. After Alex's chat around design principles the other week I spent the next day putting everything he discussed together to create my own brand guidelines and apply them to my Instagram and website, so everything looks way more cohesive now. I know I don't always post or get to attend every catch up but I promise I am learning from them and applying things :)

In this deep dive we ran through how to build a content engine. How one original idea becomes a long-form piece (blog post, LinkedIn article, YouTube video), which then gets broken into short-form content — Reels, LinkedIn posts, YouTube Shorts, tweets — and all of it can eventually feed your ads. One idea can realistically give you 20+ pieces of content. Live Example with Neil We actually ran through this live with Neil and brainstormed three content ideas for his brand as a sports medicine doctor. Getting Started Without Overthinking It We talked about the beginner version of all this, you dont need to do the full engine right up. Just start with the idea and write it out. Even bullet points and key stats is enough to then record a video or turn into a blog post. You don't need to produce 20 pieces of content from day one. Camera Setup for Talking Head Videos Neil asked about a simple, low-friction filming setup. I'm actually looking to move to this myself for my social media content: a DJI Pocket camera (~$589) paired with a small DJI mic. It's compact, inconspicuous, shoots portrait and landscape, and sounds great. Edit with CapCut (free, super simple) and you're done. No big cumbersome setup. Action Items from the Call - Watch the BRAND STACK deep dive on long-form framework - Draft the first long-form piece, then look at how to chop it up Keen to see what everyone comes up with. Drop your content ideas in the community — even just the title — and let's get some feedback going. Luke

As y'all know, this year I'm going to conquer YouTube! To do this I've stolen the secrets to making long form educational content that converts from the kings Alex Hormozi and Ed Lawrence which I shared on this call. We covered: - How to get people to even want to click on your video - Title and Thumbnails - Getting them hooked with a banger intro - How lay out your meat and potatoes (the body) to effectively convey your message - One of the key's to being perceived as an authority figure - leaving your audience with a framework - and how to set of a chain reaction of you viewer continuing onto more of your videos via suggested next watches. You can find my long form video framework here in the link that ill keep updated as I continue to refine it. https://app.milanote.com/1Vr2kG1IaCzt3h?p=VlEIB5GGpUp Anouk also ran us through her awesome brand guidelines that she developed after being inspired by Alex's Branding presentation on our last deep dive. Hope you are crushing it and ill see yous next week.

This week’s deep dive was about making your brand come together with cohesive design and visual messaging. Led by none other than my brother and elite designer, Alex Sartor. I learnt a SHIT TONNE He broke down the essentials of visual identity: → Logos that scale and simplify → Colours that communicate emotion and intent → Typography that supports your brand tone → Layout and spacing that make your message actually readable → Brand assets that go beyond your logo → And how it all connects to the actual brand — the one people hold in their hearts and minds. We also showed off some early spreads from the upcoming photo book we’re building together, and how intentional design takes great work and makes it look FKING INSANE 😍. All the tools, links, and resources mentioned are in the Classroom section go check it out. If your Brand isn't looking the way you want but you can quite put your finger on it, or you are having someone do your graphic design and want to be able to articulate your vision to them properly, this is a must watch. Luke

First one back guys! It was great to have all of you there for some audits of your personal brand, and give you some direction for the start of the year. Attached is a copy of my Personal Brand Self Audit that you can use to go even deeper than the snap audits we did on the call. As mentioned this year i want to do some in person BRAND STACK meet ups with the community as well as create some more on demand courses and references for you guys to use. We will be continuing with our bi weekly deep dive calls and bi weekly round tables as scheduled and i have some sick guests ill be bringing on this year for you guys. Keen to crush the year with you guys and grow our brands! Luke