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Oct '25 •
Welcome to BRAND STACK! If Your New Here, Watch This 👉
To help get you and your Personal Brand up to speed and the most out of our weekly calls, jump into the classroom section and start banging through the Personal Brand Playbook. You can also you can view all our previous Deep Dive sessions in the classroom section under Deep Dive Calls. As a member of BRAND STACK I encourage you to share in the community section here your wins, failures, what your working on and what you've learn. If it can add value to the community, post it! You can find the google meet links to all our upcoming calls in the calendar section. Stoked to have you as a member, lets send it 🚀
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Oct '25 •
Banger Battle Game
This is a game to show that views ≠ value. Even low-performing posts or small experiments can generate big opportunities. This game tracks and celebrate that publicly, so everyone sees what actually converts. Every month ill tally the points and the winner gets a $20 gift card to a cafe of their choice. Drop your entry below 👇 What content did you post that led to a sale, booking, lead or client? Include: • Link or screenshot of content (plus short description i.e reel. email, ad, post, etc) • Screenshot of sale/booking/lead convo • Rough views/likes • What result came from it (client, sale, etc.) • Approx $ earned • What you learned from it Bonus points for “boring bangers” — low views but big impact. Sale/booking/$$ = 30 points Lead = 5 points If a lead upgrades to a sale in the same month, make another post and you get more points. 10+5=15 Let the games begin 🚀
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2d •
Been Runnings Ads For A Year, Here's What I've Learnd
Hey my Guys (and Girls). I done the calculations this week on the effectiveness of my Portrait ads campaign. In this video I break down how much its earned, what worked, what didn't work and what Ive learnt to implement going forward. As of today I'm increasing the service area to attack the Sunshine Coast and Gold Coast so lets see how that impacts revenue. Also hopefully this week i will have my high ticket offer ads ready to go to turn this into overdrive. If you have 10 min its worth a watch. Luke
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26d •
Design Principles Applied
This was something on my to do list for ages but just kept pushing it to the side. After Alex's chat around design principles the other week I spent the next day putting everything he discussed together to create my own brand guidelines and apply them to my Instagram and website, so everything looks way more cohesive now. I know I don't always post or get to attend every catch up but I promise I am learning from them and applying things :)
8d •
Ep 21 Content Engine
In this deep dive we ran through how to build a content engine. How one original idea becomes a long-form piece (blog post, LinkedIn article, YouTube video), which then gets broken into short-form content — Reels, LinkedIn posts, YouTube Shorts, tweets — and all of it can eventually feed your ads. One idea can realistically give you 20+ pieces of content. Live Example with Neil We actually ran through this live with Neil and brainstormed three content ideas for his brand as a sports medicine doctor. Getting Started Without Overthinking It We talked about the beginner version of all this, you dont need to do the full engine right up. Just start with the idea and write it out. Even bullet points and key stats is enough to then record a video or turn into a blog post. You don't need to produce 20 pieces of content from day one. Camera Setup for Talking Head Videos Neil asked about a simple, low-friction filming setup. I'm actually looking to move to this myself for my social media content: a DJI Pocket camera (~$589) paired with a small DJI mic. It's compact, inconspicuous, shoots portrait and landscape, and sounds great. Edit with CapCut (free, super simple) and you're done. No big cumbersome setup. Action Items from the Call - Watch the BRAND STACK deep dive on long-form framework - Draft the first long-form piece, then look at how to chop it up Keen to see what everyone comes up with. Drop your content ideas in the community — even just the title — and let's get some feedback going. Luke
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