In this weeks call we had special guest Kimberley Veness, who left a Fortune 500 exec role… to organise wardrobes. Now she makes $1.5k–$3k a week after only 4 month of building her super niche personal brand helping women turn their homes into launchpads for who they want to be. Kim shared with us: - Her journey to exec that secretly laid the foundation for her future dream - Why hyper-niche is a strength - How to price with confidence - And how to build a brand people instantly relate to and refer If you’ve ever wondered:“Could I actually make money doing the thing I love… even if it’s weirdly specific?” Turns out...yes.And probably more than you think.

Following our brand archetype deep dives I've made some dedicated videos breaking them down and how to apply them. The guys that attended the call got a lot of value from this topic so we decided this needs to be a core part of understand your personal brand. It will be a 2 part series that ill have hosted in the classroom section in the coming weeks. You can check out the first here. Luke 🤘

Last night we dove into how to actually apply your brand archetype. We explored how to market to your opposite archetypes and why this can be high leverage. Most of you already speak to people like you. But the money often lives in translating your value for people who are nothing like you. Real-world examples we broke down: - Bear Grylls (Explorer) → markets to the Everyman by making fear feel normal and adventure feel achievable. - David Goggins (Hero) → shakes the Innocent and Everyman out of comfort and into action. - Jordan Peterson (Sage) → gives ambitious Heroes structure, language, and meaning. - Leila Hormozi (Ruler) → builds systems that help Everyman and Hero types execute at a higher level. - Jack Black (Jester) → gives Innocents and Creators permission to express themselves. We then looked at you lot and how this shows up in your brands: Nick Ravn: Nick takes builders (everyman, heros) and makes their 'boring' building process into a creative, interesting journey. He helps hero's (high level builders & architects, entrepreneurs) create their visions of how they want brands/businesses to be displayed. Jamie: Caregiver → She helps hero's (leaders) who are not very good at caring for themselves to put themselves first to then be able to give more to others. Spoon feeds innocents that need a gentle hand to help them sort their health out. Teak: Hero → He gives overwhelmed, everyday operators clarity, speed, and confidence through automation and ai implementation. He is a hero because of his urge to courageous action. Luke: Explorer → Hero's and everyman that are elite at what they do but want to stand out with something different and exciting. Helps them explore other parts of themselves then bring it out and show it. Rem: Magician → Guides brands on a journey to work out who they really are, then take them there. These hero's are elite at what they do but need the magicians transformative, alchemic and insightful powers to guide them on there quests.