Ep 21 Content Engine · BRAND STACK

Ep 21 Content Engine

In this deep dive we ran through how to build a content engine. How one original idea becomes a long-form piece (blog post, LinkedIn article, YouTube video), which then gets broken into short-form content — Reels, LinkedIn posts, YouTube Shorts, tweets — and all of it can eventually feed your ads. One idea can realistically give you 20+ pieces of content.

Live Example with Neil

We actually ran through this live with Neil and brainstormed three content ideas for his brand as a sports medicine doctor.

Getting Started Without Overthinking It

We talked about the beginner version of all this, you dont need to do the full engine right up. Just start with the idea and write it out. Even bullet points and key stats is enough to then record a video or turn into a blog post. You don't need to produce 20 pieces of content from day one.

Camera Setup for Talking Head Videos

Neil asked about a simple, low-friction filming setup. I'm actually looking to move to this myself for my social media content: a DJI Pocket camera (~$589) paired with a small DJI mic. It's compact, inconspicuous, shoots portrait and landscape, and sounds great. Edit with CapCut (free, super simple) and you're done. No big cumbersome setup.

Action Items from the Call