Hey my Guys (and Girls). I done the calculations this week on the effectiveness of my Portrait ads campaign. In this video I break down how much its earned, what worked, what didn't work and what Ive learnt to implement going forward. As of today I'm increasing the service area to attack the Sunshine Coast and Gold Coast so lets see how that impacts revenue. Also hopefully this week i will have my high ticket offer ads ready to go to turn this into overdrive. If you have 10 min its worth a watch. Luke

Morning my guys and girls. Hope everyone had a ripper holiday time. We are back to usual scheduling for BRAND STACK this Thursday with a deep dive call so I will see you all there. Also Id like to share this framework im using for my long form (YouTube) videos that you guys can steal. https://app.milanote.com/1Vr2kG1IaCzt3h?p=VlEIB5GGpUp Ill be adding and refining it as i continue to learn what works so save the link somewhere for future reference. Keeen for a sick year and to see you all build your brands! Luke

Following our brand archetype deep dives I've made some dedicated videos breaking them down and how to apply them. The guys that attended the call got a lot of value from this topic so we decided this needs to be a core part of understand your personal brand. It will be a 2 part series that ill have hosted in the classroom section in the coming weeks. You can check out the first here. Luke 🤘

If you’ve ever wonders WHY IS NO ONE BUYING MY PRODUCT OR SERVICE after posting once to your stories or asked one person if they want to buy 👉 watch this.

Woof. Back in May, I wrapped up a $3,600 project for a design & fitout company I’d worked with on several projects for over 18 months. Great history, solid trust — until they ghosted the final $1,800 invoice right AFTER delivery. I followed up with the CEO (my main contact), watched every email get opened, and got nothing back (go install Mailsuite into your mail platform to see the exact time and date anyone opens or re-views your emails). Eventually, I folded. Lost the money, and honestly, some self-respect. Fast forward to four weeks ago: my car had an issue that was going to cost $1.5 - 2k to fix. Cue: “F* You, Big Dog Energy.”** I reached out to their original contact (no longer at the company but related to the CEO) and called out how unprofessional it was. Followed with one final, direct email to the current team. Firm but calm. Five days later: $1,800 in my account. Eleven days after that: they re-engaged for a new project. And today, I received full upfront payment of $2,300 before we’ve even discussed shoot dates. Lessons: - Be the Big Dog, not always the nice guy - Authority earns respect faster than being agreeable. - You don’t need a reason to stand firm, but sometimes, it takes one sharp reminder to realise your worth. - If you’re delivering products or service, probably find a way to always get paid before completing the service - even for the ones you trust