The Signature Scent is Dead..
When was the last time you had a chance wear your Signature Scent?
Is the concept of a single, lifelong cologne an outdated idea in today's diverse world?
Is it better for a man to be known for one unique, consistent scent, or to have a "wardrobe" of fragrances for every mood, season, and occasion?
Does changing scents based on weather or event (e.g., a fresh scent for the office, a bold one for a night out) show true connoisseurship, or a lack of commitment?
Are brands pushing the "wardrobe" idea to encourage more sales, making the "signature" concept a luxury of the past?
**Discussion questions formulated with the help of ChatGPT
I have a Signature Scent
I do not have a Signature Scent
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Jonathan Ventura
9
The Signature Scent is Dead..
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