Pulling It Off Correctly??? · Brotherhood Of Scent

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Pulling It Off Correctly???

In Antonio's article today on the 15 Cold Weather Fragrances for Men, in the Burberry's London for Men listing he mentioned → "Similar to Tobacco Vanille by Tom Ford, London for Men can be a divisive scent. It takes confidence to pull off correctly."

I see this comment over and over regarding clothing and style choices, and not even totally sure what it means there, but for wearing a cologne, not a clue. You are wearing a cologne or you're not, aren't you? What does confidence have to do with pulling it off correctly? So, please help me understand. What does "It takes confidence to pull off correctly" really mean? Or is it merely verbiage?

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