When I talk about transparent commercial fragrance influencers, I am not automatically saying they are dishonest or that every opinion they give is paid for. I am talking about creators who openly use affiliate links, discount codes, sponsorships, brand partnerships, or have their own fragrances and business interests connected to the industry. Some of the more obvious examples would be Gents Scents, Aromatix, CurlyFragrance, Jeremy Fragrance, Demi Rawling, The Perfume Guy, Curly Scents, Gerard George, and Hamza Saab. Most of them disclose somewhere in their videos or descriptions that they may earn a commission from certain links or purchases. To me, Aromatix, Jeremy Fragrance, CurlyFragrance, and Gents Scents are among the most commercially obvious because their channels are heavily connected to discount codes, affiliate links, retailer partnerships, collaborations, or fragrances released under their own names. That does not necessarily mean their reviews are fake. It simply means I would never treat their opinions as completely financially neutral. There is a difference between someone enjoying a fragrance and someone also having a financial reason for you to purchase it. I actually respect the influencers who disclose these relationships more than the ones who try to appear completely independent while constantly receiving free bottles, promoting discount codes, and praising nearly every new release. The real issue is not always that an influencer makes money. Content creation is a business. The problem begins when the commercial relationship is hidden, minimized, or presented in a way that makes the viewer believe they are receiving a completely unbiased recommendation. My advice is to listen to the scent description, pay attention to any disclosed relationship, and ignore a lot of the exaggerated hype, compliment claims, and urgency to buy. Always sample for yourself before spending your money. Some recognizable fragrance creators who are commercially transparent—at least about affiliate links, discount codes, ownership, or collaborations—include:

Good Morning Brotherhood, It’s another great day in Chicago and the start of another work week. My fragrance of the day is a bit unusual for me. I swore I would never pay Clive Christian retail prices—and to date, I still haven’t. I’m not entirely sure how I ended up owning four bottles, but here we are. Today’s scent is Town & Country by Clive Christian, my latest acquisition. This is a classic, opulent composition that is spicy, fresh, and green with the slightest hint of sweetness lingering in the background. It’s the kind of fragrance that commands attention without ever becoming overpowering or pretentious. The opening is where it immediately grabs you. The marriage of clary sage and bright citrus is crisp, elegant, and inviting. In the heart is where this fragrance really begins to shine as the woods, resin, and tea emerge, adding depth and refinement. As it settles, it becomes the quintessential “boss scent,” reminiscent of time spent in boardrooms, on golf courses, and in quiet moments where confidence speaks louder than words. Projection so far is outstanding, and the sillage is equally impressive—people will definitely notice you’re wearing something special. I’ll reserve judgment on longevity since this is my first full wear, but based on everything else, I’m optimistic. As it stands right now, Town & Country earns a solid 8.5/10 from me. Make it a great day, Brotherhood, and smell splendid doing it.

Good morning gentlemen. Another scorching hot day. Lots of rain walking from gym to work. But sunny later. So I went with this classic.

Going with Ferragamo Acqua Essenziale Blu on a very warm and wet day in CT. Very underrated in the blue fragrance profile. Really good performance for me.

As I’m packing she cleaning out my scents, I thought I would try Lucianno California Vibe season. It’s a take on LV California Dream. Beautiful profile but not great performance. Did overspray so let’s see how it goes.