Maturity, Not Age · Brotherhood Of Scent

Maturity, Not Age

Chose Naughton & Wilson’s Bon Viveur for my final lecture. Three words describe it: restrained, refined, masculine. There is nothing “juicy” about this fragrance. The lemon and lime and orange and mandarin and watermelon are from the opening anchored in the cedar and vetiver and oakmoss. The gin provides a restrained fizz.

I could add another descriptor: grown-up. In the early 80s young fragrance-wearers (there were no “frag-heads”) like me wore “colognes” like this: Polo, Aramis, Grey Flannel and Kouros. They were less refined than BV but played in that ballpark. To say that BV is grown up is not say grown-up twenty-year-olds couldn’t wear it. It’s all about maturity, not age.

A generation that sees the latest sugarbomb as masculine would not be interested in BV.

This is for the menfolk — of whatever age.

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Maturity, Not Age