First impression: Armani I Will EDP · Brotherhood Of Scent

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First impression: Armani I Will EDP

Got a solid spray to the hand at Macys, which is plenty to get a sense for it. My first reaction: Meh. It’s just meh.

The good: it’s pleasant and it actually projects fairly well, I have been catching pleasant whiffs of it for a few hours now. And the woody, powdery vanillic drydown is pleasant. And… that’s all I can really say.

The bad: I can’t really say there’s anything bad about it either (although there is a sharpness at the open, probably from violet leaf, that I don’t care for).

This to me is just a very pleasant, super mass appealing sweet smooth lavender floral vanilla. To my taste it’s actually very unisex, like straight down the middle. Pretty light on the cardamom & leather and so it’s light enough that I think this can be used safely in all but hot summer days.

I honestly don’t see this being the next big thing for Armani - there are of tons of sweet lavender vanilla aromatic choices eg in the BIR line, Invictus Victory and 1 million and Phantom line, Bad Boy line, Gisada Gold, even Ferragamo F Black all coming to mind. I’m not saying all those smell alike or that this smells like those, more that my first impression was oh man this is kind of like things I’ve smelled so many times before and this isn’t so great that it stands out from them, at least to me anyway. Not that the SWY line was groundbreaking or anything, but when I sniff things from that line, I don’t think oh this is similar to so many other things I’ve smelled before (except of course the dozen other SWY flankers lol). I guess what I’m trying to say is the SWY line has some character that I think this release is lacking.

I’m honestly a little disappointed, to me this isn’t even decant worthy to test further. But hey, this is just my opinion - go out and sample it for yourself, let me know if you think I need to give this another chance!

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First impression: Armani I Will EDP