Hey guys, just made a quick video on IG about how to make custom metrics for things like Hook Rate and Hold Rate, which are super important pieces of data for video ads and optimisations: https://www.instagram.com/reel/DR0mLmnEmDv/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Meta keeps pushing site links more and more in campaigns, and honestly, it's much better to have them turned off in most cases. You don't want to distract the viewer with more options. A while ago, they turned them all on by default and were easy enough to switch off, but now in some accounts, I'm noticing there's not even a button to turn them off where it used to be, might be a bug, idk. But if you just remove the URL from the source section, it will turn site links off.

As meta pushes more and more AI shit that clearly isn't ready yet, theres a new feature in your creative section that says "crop and expand AI" which is automatically selected, definitely turn this off. You can keep it on if your creative doesn't have any critical wording or imagery around the edges at all, but usually we make the creatives how we want people to see them, and this will edit them.

So a few weeks in now. Without any adjustment to the ad campaign it has levelled out around $5 a lead and has bought in 64 leads. I'm converting about just under half of these into bookings so far. I have a lot more people to contact though so we'll see how it goes. I didn't think I would be in a position so quickly where I almost have too many leads haha. As soon as we fill our current class spots I can start to create other campaigns around other areas of the business we want to build out. Really nice knowing that this is a viable option that's both efficient and affordable. Uploaded picture of results so far.