The Holiday Season And Ads
Hey guys, a lot of people get weary around if they should advertise through the holiday period, heres some key points to note: - Service based bookings will slow down as people are busy and on holiday its okay to pause for a couple weeks if you are struggling to get bookings from now til the end of the year - Product sales can go either way, leading up to Christmas, doing gift based advertising reigns supreme - After Christmas theres great opportunity to target based on new years resolutions, if your product or service is something that can relate to any common resolutions, then really double down on that, things like fitness, finance, health, productivity etc all see great results with this - Although people are away and travelling around the holiday period, they're also not working and on their phones more, they might not be buying as much in general, but the increased screen time is great to run awareness, engagement and traffic campaigns for more top of funnel business activity