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Site Links change & fix (more annoying)
Meta keeps pushing site links more and more in campaigns, and honestly, it's much better to have them turned off in most cases. You don't want to distract the viewer with more options. A while ago, they turned them all on by default and were easy enough to switch off, but now in some accounts, I'm noticing there's not even a button to turn them off where it used to be, might be a bug, idk. But if you just remove the URL from the source section, it will turn site links off.
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New AI Feature [Important]
As meta pushes more and more AI shit that clearly isn't ready yet, theres a new feature in your creative section that says "crop and expand AI" which is automatically selected, definitely turn this off. You can keep it on if your creative doesn't have any critical wording or imagery around the edges at all, but usually we make the creatives how we want people to see them, and this will edit them.
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New AI Feature [Important]
New Feature Being Auto Selected To Watch Out For
Hey guys, I've noticed this tick box is now showing on most of my accounts and is pre-selected so make sure you un-select it if it isn't relevant to your ads. Make sure you understand what its doing, its taking your location targeting and showing the ads to people outside of the selected are who have shown interest in the area. So for example someone from Auckland who's been looking at stuff in Wellington could get your ads targeted to Wellington without actually being there. This is fine for a lot of cases but for example I just set up an ad campaign for a client who's looking to hire a new role so I don't want this selected and tbh I'd probably unselect it in most cases as it just adds an extra unknown factor to your strategy.
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New Feature Being Auto Selected To Watch Out For
New Frequency controls in ads manager
This is something I've wanted for a long time, i monitor frequency a lot in awareness campaigns and generally like to keep it under 4, but now we can directly control it 🙏
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New Frequency controls in ads manager
Ad Manager Bug
Okay it looks like that format issue is happening for images too, I just uploaded a square image and it didnt register as 1:1 until i clicked crop and continue. This probably wont be an issue if you have the advantage enhancements on that cary aspect ration and image cropping but if you have those turned off which I do a lot of the time, make sure you check this.
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